It’s 2025, and gone are the days when you could just add a ‘1’ and a ‘!’ at the end of your passwords to keep your accounts secure (you know who you are!). Hackers and scammers are using more sophisticated tools and methods than...
Pay-per-click: it’s been around since 1996 and allows businesses to buy visits to their website. Conscious has been helping law firms use PPC to generate new inquiries and target their ideal demographic for years now with our specialist Pay Per Click...
As a marketer, I like to think I am “in the know” with awareness days, and whilst there is a national day for pretty much everything, my colleague Angela introduced Conscious to Brew Monday at the end of last year. I can’t believe...
The Law Firm Marketing Club's What Clients Want 2024 research reveals notable generational differences in expectations for legal services, particularly regarding flexibility and accessibility to their lawyer/law firm on evenings and...
Well, we called it! If you remember our Social Media trends you’ll actually want to implement in 2024 article from last year; you’ll see that we predicted that social media would change rapidly in 2024 but that the key themes in trends to...
When you glance at a wheel of law firm logos, it's easy to get caught up in the visual appeal of colour and design. While these elements undoubtedly play a role in shaping a firm's brand identity, they are just one piece of the puzzle. A truly...
Law firms using AI is a contentious subject for clients and legal sector employees that is often shrouded in uncertainty and apprehension. The most effective way to soothe the anxieties around AI for law firms is to get to know it, see if it works for you,...
So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...
Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...
When it comes to legal services, clients aren’t just seeking competence—they want excellent client service, clear communication, and an experience that aligns with their needs and values. At the Law Firm Marketing Club, we’ve spent five...
Initially, Google’s AI Overviews was only available in the US with “Search Labs” available in 120 countries in 7 languages, but it is now available in the UK. What does your law firm need to know? Well, AI Overviews are replacing Search...
You wouldn’t build a house without first laying down the foundations, so why would you share content on your law firm's social media without a strategy or calendar in place first? Having a social media calendar in place for your law firm is...
09:00 Arrive at the pop up: It was actually 09:10, I just didn’t want to admit we were late in bold. 09:30 – 12:00 Greet visitors at entrance: Today was a little different for Gympanzees as Cerebral Palsy Plus had booked the whole...
It’s been a whole year since the launch of Threads, the text-based app rival to X (formerly Twitter), and a lot has happened since then. In this blog we look at how the Threads app has evolved in the last twelve months since it launched, its key...
At the end of June, Google will delete all of the old data from Universal Analytics ( the old version of Google Analytics that preceded GA4 ). Manually exporting all of the data that you might need can be very challenging and time-consuming, so we have...
National SEO for law firms is essential to creating a strong online presence that attracts new clients. Understanding the importance of law firm SEO and implementing a comprehensive law firm SEO strategy are crucial steps. At Conscious Solutions, we...
In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...
As a law firm, you might think that branding isn’t very important. Of course, people choose to work with your firm based on your reputation, experience and expertise, right? Although these elements are very important for generating new work for your...
So, you are probably thinking, “What do you mean by interactive tools?” These are features you can add to your law firm website to help improve conversion rate, capture client data, and make your life easier. Whether you are a team of one or a...
What clients say about you online is somewhat out of your control. Of course, you can believe that you have provided a client with an excellent service, but they might disagree and then turn to a third-party review site or social media to leave your firm a...
Whether you are a team of one, two or ten, time is the biggest enemy of a law firm marketer. I’ve been there! However, there are a few things that should be prioritised over other aspects. If you are a small team, you might not have time to implement...
Since its launch back in 2020, Google’s Core Web Vitals (CWV) project has only placed emphasis on three of the six CWV measurements collected by their Chrome User Experience Report data (CrUX). Google announced back in May 2023 that they were...
Guest blog: Joanna Gaudoin from Inside Out Image In the legal market, where every firm has roughly the same level of skill, ability and qualification (sorry, but in most cases, they do when comparing practice areas between firms), it’s the...
You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...
Trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their removal. However, this r eview management tool allows you to select a review for removal, keep tabs on the status of the review,...
I caught up with an old business associate just before Christmas, and he has an interesting story to tell. Roger McKerlie runs his own ESG consultancy, Xeed ESG , focusing on a new economic and environmental future for businesses in the £10m to...
I’d like to share an exciting opportunity for your law firm to learn how to do better marketing and business development in 2024. The Law Firm Marketing Club (LFMC) is excited to announce the launch of its annual Professional Services Marketing...
2023 was a year of challenges. Rising interest rates and the cost-of-living crisis continue to impact every sector, including legal. Coupled with a global talent shortage and the climate emergency driving widespread and rapid environmental improvements in...
The digital landscape is constantly changing, and that means law firms need to embrace technology and software on offer. 2023 saw an introduction to AI, the switch from Universal Analytics to Google Analytics 4 (GA4), an increase in video content to...
The world of social media has been tumultuous in 2023. From Elon Musk taking over X (formerly Twitter), to the massive expansion of AI use, to the scrutiny that social media giants have come under to keep their platforms safe. Social media is fast-paced,...
As 2024 fast approaches, we look ahead to the trends, methods, and challenges digital PR practitioners should stay on top of for best practice. Due to the ever-evolving nature of the sector, those working within digital PR need to be staying on top of...
In 2024, the world of content consumption promises even greater shifts than we have seen in 2023. For law firms, staying ahead of these developments is paramount to remaining relevant and standing out from the competition. Luckily, we are always looking for...
Implementing a CRM system for your law firm is a challenge, but it is also an essential element of successful marketing strategies and law firm growth in a number of scenarios. CRM Headache Solver, Simon McNidder from Promptr CRM shares some typical...
Today I did something that half my colleagues didn’t approve of. I dropped the C-bomb at work. Christmas. No, before you ask, it is absolutely not too early to start thinking about it in the marketing world. The essence of a successful marketing...
What are clients seeking from law firms? While we may speculate, how frequently do we have the chance to engage directly with clients and receive authentic feedback about needs and expectations? The Law Firm Marketing Club (LFMC) recently...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
After a long summer, if there was ever anything to bring me crashing back down to earth when I was a child, it was the first week of September! I’m sure millions of children will have felt that same lump in their throat at the start of this week as...
Law firm recruitment and retention are two huge challenges at present. Collaboration between recruitment, human resources, business development, and marketing roles is essential – but could fee earners be supporting recruitment and retention too? ...
In the bustling world of law firms, where intellect, innovation, and adaptability are paramount, a relatively new trend promises to enrich the legal landscape: intergenerational working. Five generations can now be found in the modern workplace. As a result,...
Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...
This week, I was asked: “Should I accept requests on LinkedIn from anyone?” The answer, of course, depends entirely on your objectives. A better question might have been: “Will accepting this person’s request on LinkedIn and...
Pay-per-click (PPC) or ‘paid’ advertising has become an essential component of digital marketing strategies for law firms. It can allow your law firms to display ads at the top of search engine results pages (SERPs) depending on factors such as...
Why should law firms join the Law Firm Marketing Club? You may recall that in June 2023, Conscious Solutions acquired the Law Firm Marketing Club (LFMC) . I’m Sophia, the Community Manager, and I’m learning from and working alongside founder...
It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...
Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases your...
It seems the whole legal sector is struggling to attract high-quality talent, so it is crucial for your law firm to find effective ways to stand out from the crowd, and online marketing is one of these ways. A compelling careers page can play a significant...
Google Search Generative Experience (SGE) refers to the use of artificial intelligence and machine learning algorithms in Google Search to generate relevant, engaging, and contextualised content. This experience allows users to interact with a conversational...
As a law firm, marketing is crucial for attracting new clients and growing your business. Digital marketing for law firms offers many opportunities to reach your target audience and generate new leads. Digital marketing encompasses various strategies and...
Having a professional website is no longer an option but a necessity. A well-designed law firm website showcases your expertise, builds trust with potential clients, and sets you apart from your competitors. It is often the first point of contact for...
We may be a little biased considering our 'bread and butter' is law firm websites, but our answer is a resounding “Yes”! There are many reasons that your law firm needs an up-to-date website, which we discuss later in this blog post....