Joanna Cunningham

Head of Digital PR

Tell us about your role

I head up our Digital PR department, which means I manage the day-to-day workload of the team. Our work is two-fold; we brainstorm creative Digital PR campaigns to help clients get valuable news coverage, as well as work with bloggers on relevant guest posts for clients. These efforts aim to boost client search engine rankings, as well as their brand image and voice in the sector.

What’s your favourite Conscious value and why?

My favourite Conscious value has to be “empowering”. My time at Conscious has been altogether very empowering for me, as I have been encouraged to step into my role with confidence, and make my voice heard. I am passionate about making sure everybody here feels empowered to do the same, whatever their job role or background.

Tell us about your life outside of Conscious

I grew up in Buckinghamshire as one of four, went to university in Cardiff where I got my Ancient and Medieval History degree, and I now live in Bristol with my partner, my cat, and my dog.

In my free time, you’ll most likely catch me reading somewhere outdoors (until it gets cold and then by the fireside – how very Elizabeth Bennett of me), or enjoying social time with my lovely family and friends.

Holidays in Cornwall are a treasured pastime, but my dream destination has got to be Rome (with a visit to Pompeii, of course).

As Marcus Aurelius – Roman emperor and philosopher - once said, “The more we value things outside of our control, the less control we have.” Implement this mindset to both life and digital marketing, and you’ll be golden.