As a law firm, you can maximise the benefits of PPC by paying due diligence when it comes to targeting keywords, crafting & maintaining compelling ad copy, and monitoring & adjusting campaigns regularly. By focusing on precise targeting and strong conversion strategies, you’ll drive targeted traffic, generating valuable client engagements.
Owen Griffiths
Owen Griffiths
Tell us about your role
As a PPC Executive at Conscious, my responsibilities revolve around reporting to the Head of PPC. These include crafting and managing ad campaigns, monitoring search trends, and keeping up with the latest paid search developments. All this helps us stay at the forefront of the ever-evolving PPC landscape.
What’s your favourite Conscious value and why?
I really admire the Conscious value of inquisitiveness because it fuels innovation and creativity. By constantly questioning, exploring, and seeking new knowledge, we’re able to uncover fresh perspectives and ground-breaking ideas, pushing the boundaries of what's possible. Inquisitiveness is ultimately the catalyst for transformative breakthroughs.
Tell us about your life outside of Conscious
Life outside the office revolves around a couple of sweet companions by my side: one golden retriever, Bryn, and one mischievous cat, Alan, that bring the spirit of the animal kingdom to my home! When I’m not in the office, I’m often found in Clwb Ifor Bach, where you can find some of the best gigs in the UK! That’s not to mention my love for attending rugby games; you can regularly find me in Swansea on a surly Saturday watching Ospreys loss after loss, waiting for that rare victory!
Owen's thinking...