Joanna Cunningham
 

Digital PR Trends and Practices PR Specialists Need to Keep Up With in 2024

  • Posted

As 2024 fast approaches, we look ahead to the trends, methods, and challenges digital PR practitioners should stay on top of for best practice. Due to the ever-evolving nature of the sector, those working within digital PR need to be staying on top of...

Takeaways from Brighton SEO, 2023

  • Posted

Our Head of Digital PR, Joanna Cunningham, and PR & Outreach Executive, Megan Gibbs, attended this year’s BrightonSEO conference. Here are their insights… BrightonSEO is the world’s largest search marketing conference and includes...

12 Steps to Approach Journalists for the Best Chance of News Coverage

  • Posted

Gaining press coverage for your law firm can help both the reputation and online presence of your firm. At Conscious, we use a variety of digital PR strategies to gain coverage for our clients, Head of Digital PR Joanna Cunningham discusses four of these in...

Four Types of Digital PR Campaigns Your Law Firm Could Try (with Case Studies)

  • Posted

PR is often associated with printed articles in newspapers, advertisements, and reputation management. These methods are of course useful but, in a world where “having an online presence is the best method to engage your audience and generate...

How Law Firms Can Measure the Success of Their Digital PR Strategies

  • Posted

What is Digital PR and Why is it Useful for Law Firms? In short, Digital PR is a strategy used to increase brand awareness using online methods of communication. It’s similar to traditional PR but offers the opportunity to reach...

How Law Firms Can Generate Organic Coverage to Their Website Part 2: Getting Interest in Your Story

  • Posted

In part two of this two-part blog series, Digital PR Manager, Joanna, discusses how to get your story in front of the right people to generate authoritative links to your website… In our previous blog post, we discussed generating organic...

How Law Firms Can Generate Organic Coverage to Their Website Part 1: Creating a Story

  • Posted

In part one of this two-part blog post, Digital PR Manager, Joanna Cunningham, explores six tactics you can use to create stories to gain organic coverage to your website… Building organic coverage to your law firm website requires ingenuity, broad...

Digital PR vs. Traditional PR: Knowing the Difference

  • Posted

Wondering how Conscious’ digital PR service can help build your law firms image? Discover the difference between digital and traditional PR here to find out more… When you think of PR, your mind may immediately turn to newspaper coverage in...

The Dos and Don'ts of SEO Outreach

  • Posted

Following on from her webinar, our Digital PR Manager Joanna takes you through the dos and don’ts of starting an SEO outreach strategy. Last time, we explored what Digital PR is and why it’s so necessary for your law firm. In this article,...

What Digital PR Does for Your Law Firm Website

  • Posted

Digital PR Manager, Joanna, takes you through why digital PR, including outreach and link building, should be a key element of your law site SEO strategy. You may think you know everything about how to rank highly on Google, Bing and Yahoo, but think...