Maddie Platt

So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...

Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...

National SEO for law firms is essential to creating a strong online presence that attracts new clients. Understanding the importance of law firm SEO and implementing a comprehensive law firm SEO strategy are crucial steps. At Conscious Solutions, we...

In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...

As a law firm, you might think that branding isn’t very important. Of course, people choose to work with your firm based on your reputation, experience and expertise, right? Although these elements are very important for generating new work for your...

What clients say about you online is somewhat out of your control. Of course, you can believe that you have provided a client with an excellent service, but they might disagree and then turn to a third-party review site or social media to leave your firm a...

Whether you are a team of one, two or ten, time is the biggest enemy of a law firm marketer. I’ve been there! However, there are a few things that should be prioritised over other aspects. If you are a small team, you might not have time to implement...

You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...

Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...

It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...

Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases...

Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...

We’ve hit the ground running with our second year of supporting Gympanzees , our charity of the year for 2022 and 2023. Gympanzees is a Bristol-based charity that want to build the UK’s first fully inclusive leisure centre....

A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...

Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...

If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...

Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...

PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...

Yes, there is a ‘national day’ for everything. Is it getting a bit out of hand? Possibly. Will we still use these days as an opportunity to educate and inform? Definitely. So, what is 404 day and why should it matter to you? Read on to find...

In October 2021, as a team, we voted for a new charity of the year. We had four excellent charities nominated by members of our team – Cancer Research UK , Gympanzees , Place2B and Bristol Hospitality Network . ...

Law firms and TikTok, do they go together? Well, already amassing 755 million active users, TikTok is going from strength to strength and attracting wider audiences than just Gen-Zers. So, can your firm be utilising TikTok? ...

The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session...