A law firm website serves as a digital representation of your firm and plays a crucial role in attracting and engaging potential clients. The benefits of a successful website include increased traffic and engagement, improved user experience, showcasing your...
If your law firm is struggling with recruiting at the moment, we can assure you, you aren’t the only one! We’re having conversations with many clients about the difficulties of finding the right talent currently. Whether it’s down to a...
It’s come to our attention that The Information Commissioner’s Office (ICO) and the UK’s Data Protection Authority (DPA) are going to start closely monitoring websites, with firms who fail to put clear “Reject...
I’m Paddy and last week, I was at Conscious Solutions for my work experience. Work experience is when someone, normally a student, goes to a business they are interested in and to get an understanding of what it's like in a workplace. A great...
When reporting on the performance of a campaign in SEO, marketers will often talk about fluctuations in rankings. We often get questions from clients asking to explain why this keyword or that keyword has decreased in ranking or suddenly jumped up by several...
Have you heard of Threads? There’s a new social media app in town, and based on current sign-ups, it’s looking like it’s going to be big. According to founder, Mark Zuckerberg, ten million users signed up for Meta's newly launched...
Hello, I’m Rachel and for this past week, I have been on work experience at Conscious Solutions . For those who may not know, work experience is when somebody, typically a student, goes to a workplace that they are interested in to get an...
Google will be officially retiring Universal Analytics at midnight tonight (30 June). If you are still using Universal Analytics and have not upgraded to Google Analytics 4 (GA4) yet, it is essential that you upgrade as soon as possible or use another...
The Law Firm Marketing Club (LFMC), established by legal marketing expert Clare Fanner, has announced its transfer of ownership to Conscious Solutions. The LFMC was founded in 2020 to provide support, resources, and a community for law firm marketers. The...
Our Head of Digital PR, Joanna Cunningham, and PR & Outreach Executive, Megan Gibbs, attended this year’s BrightonSEO conference. Here are their insights… BrightonSEO is the world’s largest search marketing conference and includes...
We regularly talk to our clients and colleagues in the legal sector about the importance of investing time in a personal brand to carve out an identity online. It’s likely you already have a personal brand from when people meet you at events and...
Have you ever wondered how other law firms maintain their competitive edge online? Are you curious about how a competing firm is excelling in social media, but unsure what their strategy might be? Social media platforms play a vital role in enabling law...
Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...
It’s no secret that social media is a beneficial tool for law firms and there are several compelling reasons why your law firm should be investing its time in this area of marketing. The UK was home to 49.45 million users aged 18 and above using...
We’ve hit the ground running with our second year of supporting Gympanzees , our charity of the year for 2022 and 2023. Gympanzees is a Bristol-based charity that want to build the UK’s first fully inclusive leisure centre....
Law firms offer an essential service to the public – legal guidance and representation in an area that most people won’t be familiar with. From conveyancing to medical negligence, to redundancy agreements, law firms are there to help you through...
So, how important are cyber-security, internet safety and ensuring your law firm has adequate procedures in place to safeguard against threats? The answer is very important. There are many studies that analyse different data, each giving different answers...
In today's digital age, social media has become an essential tool for businesses to connect with their audience and promote their brand - and law firms are no exception to this rule. With millions of people using social media daily, it provides an...
Gaining press coverage for your law firm can help both the reputation and online presence of your firm. At Conscious, we use a variety of digital PR strategies to gain coverage for our clients, Head of Digital PR Joanna Cunningham discusses four of these in...
A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...
What makes a good law firm website? A good law firm website is one that embodies professionalism, user-friendliness, and is informative. It should have a clear and well-organised design, intuitive navigation, and offer relevant and current content that...
Google Business Profile (GBP) has rolled out a new Profile Strength label which could be in a bid to boost PPC revenue – what does my law firm need to know? Google has just rolled out a new “Profile Strength” feature for Business Profile...
What is an HTTPS certificate? The “S” in HTTPS stands for secure and means that data being sent between a browser and a web server are encrypted, whereas connections to a standard HTTP website are not. Not the ideal situation if you are a law...
Today, a law firm has many places they can spend their marketing budget but are you wondering if you should be spending it on digital marketing and why it might be beneficial for your law firm? Well, after understanding the goals you want to achieve there...
A whole month ago, I stepped into the role of Client Services Executive at Conscious Solutions. Coming from a background in an unrelated industry, but armed with a handful of transferrable skills, changing career paths could have been daunting, however,...
And how do we ‘stack up’ against other professionals? In January Clare Fanner from the Law Firm Marketing Club shared some data that, according to a survey of 1,020 US adults in December 2022*, lawyers only had a 21% positive honesty and ethical...
PR is often associated with printed articles in newspapers, advertisements, and reputation management. These methods are of course useful but, in a world where “having an online presence is the best method to engage your audience and generate...
The world of search and SEO is ever-changing, however, 2022 was a big year in search, and not just in terms of Google updates, but also in terms of the competitive landscape of search. Below we discuss some of the most interesting changes that we can see...
New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law firm’s...
Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...
Once an SEO audit has taken place, it can show areas your website can improve in to boost its prominence in the search engine results pages (SERPs) and therefore increase your ROI. It can identify your website authority The components of how search engines...
We believe that Search Engine Optimisation (SEO) isn’t just about getting your law firm’s site to number one with a handful of keywords. It is in fact made up of a variety of different elements to drive those all-important...
It shouldn’t come as any sort of revelation to learn that your clients are the lifeblood of your firm. Attracting new clients (and retaining your existing ones) will be your primary method of paying the bills and continuing to grow as a business....
I’m sure we’ve all been to those sites that take so long to load or confuse you at the first hurdle with poor signposting, or simply don’t look great. Usually, it means, you click off the page and end up on a competitor’s website,...
Have you recently been tasked with managing your law firm’s social media platforms? We appreciate that with solicitors’ caseloads, paperwork, client meetings and the other hundred things spread across their ever-growing to-do list, social media...
Somehow it’s already October, which means we are just over nine months into supporting and raising money for our charity of the year, Gympanzees. The Conscious team have been involved in various activities this year including Veganuary, Bristol...
When Google initially announced the helpful content update on 18 August, the reaction of the SEO community was that we were expecting an update with a large impact, similar to the Google Panda Update , which launched way back in late 2011. Both of the...
A website profile is a great way to introduce your clients to your team, creating a personal connection that can lead to loyalty and retention. We’d recommend including your whole team on your website so clients can really get to know you. The best...
If you already know a thing or two about digital marketing, you’ll probably know all about search engine optimisation (SEO). But, if not, there’s no time like the present to get to grips with it! The importance of SEO for law firms cannot be...
What are social media trends? Social media trends represent topics or ideas that are popular and feature regularly within social media discourse and /or content, or what multiple (typically hundreds or thousands) of users are simultaneously discussing...
Search engine optimisation (SEO) is important to consider when creating your website content to make it more visible to potential customers. But, climbing the ladder of SEO needs a bit more knowledge than just a bit of writing and clicking the publish...
As we mentioned in a previous blog post about building a sustainable website , if the internet was a country, it would be the seventh largest polluter . In an increasingly digital world, now is the perfect time to take stock of our digital habits. ...
Trust is an incredibly powerful resource for any business. Trustworthiness is the basis for strong relationships and is crucial to success in business. Why? Well, businesses are built on relationships. All businesses no matter their size or the industry in...
It’s been just over a year since I graduated with a BA(hons) in Journalism and Politics and, since then, I’ve begun work as a Digital PR and Outreach Executive for Conscious Solutions. There are many skills that I have learned from my degree...
To most of us, spam emails are a time-consuming annoyance, but in some cases, they can become a serious cyber security threat. Whether it’s a phishing scam which tricks you into revealing sensitive information, or a link to download malware, none of us...
What is accessible social media marketing? Our definition is simple. Accessible social media marketing is the use of inclusive design practices and features that make it possible for users to fully experience your law firm’s business or brand, receive...
If you already know a thing or two about writing digital content, you’ll probably be aware of some of the techniques you should be utilising to craft effective copy. We recently discussed what the secret is to writing great SEO copy , as well as the ...
What are microplastics and what’s the issue? Microplastics are little pieces of plastic, less than 5mm in size, that break away from larger pieces and end up in the environment, especially the oceans, and are ingested by the organisms in that...
I was really looking forward to 5pm last Sunday. England’s women’s team had made it to the final and there was a definite buzz in the air. Pizza and beers ready for a roller coaster ride. Could this be the year that knocks 1966 off the top of the...
We have recently been notified by a client who was going through a Lexcel audit that they should review how their website adheres to the Age-appropriate design: a code of practice for online services guidance that was issued by the ICO back in 2020 and...