You wouldn’t build a house without first laying down the foundations, so why would you share content on your law firm's social media without a strategy or calendar in place first? Having a social media calendar in place for your law firm is...
Social Media
It’s been a whole year since the launch of Threads, the text-based app rival to X (formerly Twitter), and a lot has happened since then. In this blog we look at how the Threads app has evolved in the last twelve months since it launched, its key...
In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...
The world of social media has been tumultuous in 2023. From Elon Musk taking over X (formerly Twitter), to the massive expansion of AI use, to the scrutiny that social media giants have come under to keep their platforms safe. Social media is fast-paced,...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
Law firm recruitment and retention are two huge challenges at present. Collaboration between recruitment, human resources, business development, and marketing roles is essential – but could fee earners be supporting recruitment and retention too? ...
Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...
This week, I was asked: “Should I accept requests on LinkedIn from anyone?” The answer, of course, depends entirely on your objectives. A better question might have been: “Will accepting this person’s request on LinkedIn and...
It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...
Have you heard of Threads? There’s a new social media app in town, and based on current sign-ups, it’s looking like it’s going to be big. According to founder, Mark Zuckerberg, ten million users signed up for Meta's newly launched...
We regularly talk to our clients and colleagues in the legal sector about the importance of investing time in a personal brand to carve out an identity online. It’s likely you already have a personal brand from when people meet you at events and...
Have you ever wondered how other law firms maintain their competitive edge online? Are you curious about how a competing firm is excelling in social media, but unsure what their strategy might be? Social media platforms play a vital role in enabling law...
It’s no secret that social media is a beneficial tool for law firms and there are several compelling reasons why your law firm should be investing its time in this area of marketing. The UK was home to 49.45 million users aged 18 and above using...
In today's digital age, social media has become an essential tool for businesses to connect with their audience and promote their brand - and law firms are no exception to this rule. With millions of people using social media daily, it provides an...
New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law firm’s...
Have you recently been tasked with managing your law firm’s social media platforms? We appreciate that with solicitors’ caseloads, paperwork, client meetings and the other hundred things spread across their ever-growing to-do list, social media...
What are social media trends? Social media trends represent topics or ideas that are popular and feature regularly within social media discourse and /or content, or what multiple (typically hundreds or thousands) of users are simultaneously discussing...
What is accessible social media marketing? Our definition is simple. Accessible social media marketing is the use of inclusive design practices and features that make it possible for users to fully experience your law firm’s business or brand, receive...
Should lawyers be using LinkedIn I hear you ask? The answer is a resounding YES from me! LinkedIn now has 810 million members and 57 million registered companies. So, if you or your law firm aren’t currently on LinkedIn, what’s stopping you?...
It’s been a couple of months since we launched our Conscious Conversations sessions. This month, we’re hosting our third session. I had the honour of hosting the first-ever session about making the most out of hidden gems on social media. We...
Law firms and TikTok, do they go together? Well, already amassing 755 million active users, TikTok is going from strength to strength and attracting wider audiences than just Gen-Zers. So, can your firm be utilising TikTok? TikTok started as an app for...
Social media is constantly evolving and especially in the last two years during the pandemic. As we went into lockdown and people were furloughed, and even now, as we head into a more hybrid form of work, our online habits have changed dramatically. With...
In the day to day running of your law firm, social media has become an ever-increasing factor in engaging with potential new business, whether it is marketing a new service, sharing information on a new case or the latest industry trends. It's important...
It’s easily done. You don’t have much time for social media, so you don’t log in and post for a while. Months go by. Then suddenly you decide to log back into your social media accounts but for the life of you, you can’t remember your...
I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...
I’m ashamed to say that one of the first things I do when I receive bad service or a faulty product is to go on Twitter and tweet about it, tagging the offending business in hope of a response. But then, it appears I’m not the only one. ...
Visuals are becoming increasingly important on social media these days. Did you know that 90% of the information transmitted to the brain is visual? Did you also know that people process visual information 60,000 times faster than text? * Considering...
As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...
Being new to the world of digital media and all things social in the business world, when I heard Bristol was hosting a S ocial Media Week , I had two thoughts. First, ‘Wow, I love my city! It’s great how there’s always something on in...
Earlier this year, Google’s partnership with Twitter brought about an update that saw relevant tweets embedded into mobile search results. As of Friday, this has been expanded to desktop searches – a natural progression in the partnership of...
As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...
Have you seen a sudden drop count of "likes" on your Facebook page? Well this is because Facebook are having a sort out. Facebook has recently announced it will be changing the way it counts "likes" for pages. Any accounts that have been...
There are seven types of people who respond to social media. Each different in approach and response to social media content: - The Quiet Follower - The Casual Liker - The Deal Seeker - The Unhappy Customer - The Ranter - The Cheerleader - The Loyal...
My usual rule is that I do not connect with people on LinkedIn with whom I have never met or spoken. I recently changed that rule to allow me to connect with employees at client companies. It just seemed a bit weird saying "no" to someone...