On Friday I received an email from Twitter, an email too enticing to resist even at 5pm. That email was a prompt to ‘give your profile a makeover’, so I did…Here’s a before and after screenshot of the @Conscioussol profile: Old...
David's Blog
Whoo hoo, LinkedIn has hit 300 million members worldwide. Did you know that in the UK we use LinkedIn more on our mobile devices than on our desktop computers. Every day LinkedIn see an average of 15 million profile views, 1.45 million job views and...
You may have read about a significant security issue that has been reported in mainstream media recently: http://www.bbc.co.uk/news/technology-26935905 If you are interested in such things, as we are, it’s a fascinating story and a reminder of how...
There are less than 7 weeks to go until Legalex so it’s time to whet your appetite with a preview of the Conscious Marketing Theatre which will be running over the course of the two days. So what can you expect from the Conscious Marketing theatre? We...
Hey LinkedIn , what's going on? Why remove Products & Services pages only to make us replace them with Showcase Pages? Your explanation at http://help.linkedin.com/app/answers/detail/a_id/47952/ doesn't really give us much...
I spent yesterday at the Claims Magazine Conference in Manchester. The event was held at The Point at Lancashire Cricket Club (or is that Emirates Old Trafford now, it was a bit confusing having one venue with two names!!). My mindmaps (PDF) format...
I spent the afternoon yesterday at the Association of North West Law Societies annual conference at dinner. I'll write more later in the week, but for the time being, feel free to download my mindmaps of the other speakers, my presentation or the...
The email newsletter is still one of the most powerful weapons in the marketing arsenal for law firms; but increasingly the rules of the game are changing, your email marketing needs to be ready for mobile. With as many as 90% of smartphone owners...
I am in Edinburgh today which happily coincided with a PM Forum regional seminar presented by Paul O'Regan ( @WoMComms ) and hosted at Brodies . The title was "Using the Written Word to Persuade & Entertain" and was very good. ...
The Conscious Solutions Law Firm Benchmarking report 2014 has been released and is available to download! Since 2010 we have conducted research into Google Analytics data for law firms of all sizes, determining averages based on different key metrics and...
Viral marketing is an inexpensive and effective method of generating interest and brand awareness of your business; but despite this examples of law firms producing viral content are few and far between. So how can law firms design content which has...
This is probably my all time favourite law firm tweet. How many law firms who have been "brave" enough to do this? ...
2014 is going to be an eventful year for the domain name industry, with thousands of new suffixes joining traditional extensions such as .com and .net. It’s expected that the current 22 generic top-level domains (TLDs) plus the 300 country code domains...
We are well and truly in to 2014 now so it’s time for me to put my Nostradamus hat on and come up with a few predictions of the key digital marketing trends for law firms in 2014. Growth in importance of reviews I discussed this subject at the...
For the past two years we have featured a Christmas game on the website developed by Big Bang Creative, 2013 was no exception, to continue with the yule-tide fun we featured a game with a bit of a Conscious twist. Those of you that played the game...
This blog post represents the final instalment of a mini trilogy of posts written in a frenzied couple of afternoons of content creation. Like any trilogy worth reading, it often helps if you have read the other books in the series, so if you’ve missed...
If you have been keeping up with the Conscious blog then you will have read part one of the ‘online reviews for law firms’ trilogy which charted the introduction of Google’s new review monitoring tool. Having a tool to help track reviews...
Use your mouse to aim and throw your snowballs at Santa’s Reindeer. If you can hit enough Reindeer in the allocated time and resist the temptation to hit David Gilroy with your snowballs then you could be in with a chance of topping our leaderboard and...
Welcome to the first instalment of the Conscious blog trilogy on online reviews for law firms; two further instalments will be made available over the coming days so stay tuned. The proliferation of online consumer review sites like Trustpilot and Yelp ...
Prysm Group, one of the top 3 largest independent event organisers in the UK are launching a brand new event for the legal industry called Legalex. Conscious Solutions are delighted to announce that we are working with the Prysm Group on this event. ...