National SEO for Law Firms FAQs
What are the benefits of national SEO for law firms?
There are several benefits of a national SEO strategy for law firms, including:
Increased online visibility. Optimising for search engine results pages is crucial to increase online visibility.
More traffic to your website leading to more enquiries
A better user experience for your website users. Optimising for search results enhances the user experience.
Increased brand awareness
Outperforming competitors
Longer-term sustainability
If you still want to understand more about the benefit of national SEO for lawyers, have a look at this guide to SEO blog post.
How can I measure the effectiveness of my national SEO for solicitors?
At Conscious, we use Ahrefs, Google Search Console and Google Analytics 4 (GA4) to measure the performance of our client’s SEO campaigns.
What should my goals be from national SEO for law firms?
This is something that your marketing team or managing partner needs to decide, and it will all be dependent on the investment you are willing to put in.
Although SEO for law firms costs less than paid advertising for law firms, there are still costs associated with SEO strategies from the time involved if you are going to do the keyword research, write the content and analyse your performance yourself or the cost of using a law firm SEO agency.
Your goals for a national SEO campaign for lawyers could include more traffic to your website, getting more enquiries from your website, creating new service pages so you rank higher on Google and other search engines and more. Developing a comprehensive law firm SEO strategy is essential to meet these goals, ensuring your firm attracts the right clients, engages and converts your audience, and achieves better visibility on search engines.
How can I optimise my law firm’s website for national SEO?
There are several best practices to follow when creating a user-friendly website for law firms that optimises national SEO.
Some of the things we’d recommend looking at include:
- The ease of navigating your website
- The structure of your content, including headings and subheadings, bullet points, images, videos and more
- The length of your content
- A mobile-friendly website design
- Internal linking to send users to other relevant content
Have a look at our free law firm website healthcheck tool to see how your website is currently performing.
What role do keywords play in national SEO for lawyers?
On-page SEO plays a significant role in bringing traffic to your website by adding keywords, answering questions, and creating valuable content. Including the right keywords and the right number of times whilst still providing valuable and well-written content is essential for a successful national SEO strategy.
What are the most effective link-building strategies for improving national SEO rankings for law firms?
At Conscious, the link-building strategies we focus on are outreach to reputable sites and digital PR strategies to journalists and bloggers. Getting backlinks from sites is important in improving your law firm’s domain authority (DA), so you want to ensure that you are getting links from websites with a high DA too. These websites should also be relevant to the service area that you are targeting and be reputable. These methods combined create a strong backlink profile for your law firm’s website, which means that you are more positively favoured by Google.
How important is technical SEO for law firms, and what are the critical technical factors that can impact a website's visibility in search results?
Technical SEO is important for law firm websites, which is why we always start an SEO project with a law firm SEO audit. Technical SEO includes page URLs, duplicate content, heading tags, server errors, broken links, your sitemap and more. Any issues with your technical SEO can severely damage your reputation and authority with Google. Not only this but ignoring the technical SEO of your law firm’s website can also lead to a poor user experience. Technical SEO is vital to a successful national SEO strategy for your law firm. Find out why a law firm SEO audit could be beneficial to your law firm in this blog post.
What is the difference between local SEO for law firms and national SEO for law firms?
Local SEO for law firms refers to more localised searches for law firm services where there might be higher search intent for them, such as family law or conveyancing. This is because Google has determined that most people searching for these terms are looking for a locally-based solicitor. However, that doesn’t mean you can’t rank for these terms with national SEO. Local searches usually include a location in the search terms, e.g. “conveyancing solicitors in Bristol,” but results are not limited to these search terms.
National SEO, on the other hand, includes informational content and more niche content. Informational searches include what, where, why and how type questions such as “What is the time limit to make a medical negligence claim?” These are the types of keywords we tend to target when carrying out national SEO for law firms.
National SEO for lawyers will also focus on the technical SEO of your website, which is hugely important for success. Read more about the difference between local SEO for law firms and national SEO for law firms in our blog post.
What is involved in national SEO for law firms?
National SEO for law firms includes all of the same things as local SEO for law firms, but also:
Carrying out Digital PR/Outreach (Depending on spend)
Auditing and tweaking content
Writing of new content (if needed)
Carrying out internal linking
Doing a website healthcheck
Monthly keyword research
A detailed report with rankings, keyword performance and performance of your website monthly or quarterly (depending on budget)
It’s important to add regular content to your law firm’s website and optimise existing content regularly to generate new enquiries to your website, and help your law firm rank higher in Google. In this blog post, we’ve discussed why adding regular content to your law firm’s blog can be particularly beneficial.
Find out how we have helped IBB Law become more successful online with national SEO for lawyers.
The five-stage national SEO cycle
Research and analysis
Keyword & landing page opportunities
Onsite analysis and amendments
Content analysis and set up
Marketing and link acquisition
Tracking and reporting
Why should you choose Conscious for your law firm National SEO?
1. Cost
Assume the fully loaded hourly cost of a junior marketing/senior admin person is £30/hour; how much of this time and budget would be devoted to SEO? Not a huge amount. When you choose Conscious’ SEO service, you’re paying for a whole team to dedicate 100% of their time to SEO. That’s excellent value for money.
2. Knowledge
An agency like us has more “brainpower”.
We live and breathe search marketing for the legal sector. You’ll have a whole team on your side, with knowledge of the best strategy to get you the most cases for your law firm.
3. Responsibility
When the employee handling your SEO goes sick/out of the office, we still work on your behalf.
4. Forward Thinking
Not only are we experts at what to do in digital marketing today, but we’re constantly looking around the corner.
5. New Technology
We take time to learn the various tools that help make your digital marketing successful.
Find out how we have helped JD Spicer Zeb increase their brand awareness with digital PR and national SEO for lawyers.
Optimising your law firm's website content with keywords related to legal services is crucial for attracting relevant clients and enhancing your online visibility.
