Legal Marketing Event/Conference Calendar - June 2014

David Gilroy
  • Posted
  • Author

As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector.  Particularly in the Sep/Oct "events silly...

ReinventLaw London 2014 - a reflection

David Gilroy
  • Posted
  • Author

I spent a really great day at ReinventLaw London on Friday.  Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law.  This is now one of my favourite events in the whole year. The...

What Is Thin Content and How It Can Damage Your Law Firm

  • Posted

Google has been fine-tuning its search engine algorithm through the Panda updates in order to boost good quality sites to the top of the search results page across the legal sector.  The focus is on content that is original, informative and useful. One...

PM Forum Seminar - What makes a great campaign?

David Gilroy
  • Posted
  • Author

Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane.  I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...

How law firms can reach a local online audience

  • Posted

It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas. Ever since Google have been rolling out these militant updates such as Panda, it’s...

Richmonte Wells Mergers Seminar Write Up

David Gilroy
  • Posted
  • Author

I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...

"All solicitors are....." keyword research in Google

David Gilroy
  • Posted
  • Author

I got this idea from something I saw Innocent Smoothies do.  I went to Google and just typed in "All solicitors are" and let autocomplete do the rest.  The result you can see below and clearly is just not right, all Solicitors are lovely,...

The reintroduced LinkedIn Activity Feed & how law firms should use it

David Gilroy
  • Posted
  • Author

According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...

LinkedIn law firm profiles now allow banner images

David Gilroy
  • Posted
  • Author

On Wednesday last week, LinkedIn quietly released a new feature on your profile, the ability to upload a “banner image” much like you can do on your Facebook and Twitter profile. Here’s what my LinkedIn profile now looks like. The...

"Selling with Content" Seminar - Bristol Content Group

David Gilroy
  • Posted
  • Author

Last night I attended my first ever Bristol Content Group meeting/seminar/workshop.  Not exactly sure how to describe other than being a GREAT bunch of people learning some EXCELLENT stuff from two BRILLIANT speakers. The official title was...