Email marketing for mobile - 10 quick wins

David Gilroy
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The email newsletter is still one of the most powerful weapons in the marketing arsenal for law firms; but increasingly the rules of the game are changing, your email marketing needs to be ready for mobile. With as many as 90% of smartphone owners...

Using the Written Word - PM Forum Seminar (Edinburgh)

David Gilroy
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I am in Edinburgh today which happily coincided with a PM Forum regional seminar presented by Paul O'Regan ( @WoMComms ) and hosted at Brodies . The title was "Using the Written Word to Persuade & Entertain" and was very good. ...

Google Analytics Law Firm Benchmarking report 2014

David Gilroy
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The Conscious Solutions Law Firm Benchmarking report 2014 has been released and is available to download! Since 2010 we have conducted research into Google Analytics data for law firms of all sizes, determining averages based on different key metrics and...

Designing viral content: lessons from a little birdie

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Viral marketing is an inexpensive and effective method of generating interest and brand awareness of your business; but despite this examples of law firms producing viral content are few and far between. So how can law firms design content which has...

Keystone Law Valentine's Day Tweet

David Gilroy
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This is probably my all time favourite law firm tweet.  How many law firms who have been "brave" enough to do this? ...