I like spam....well some of it

As a professional marketeer I enjoy getting some spam.  Not the whole "male improvement spam" stuff that most of us get (including you ladies), but the polished, professional kind, that students of direct marketing should ENJOY getting because you can learn from it.

Have a look at the spam below.  It's well written, appeals to my budgetary side (cheaper), my green side (less CO2) and my funny side (the cartoons are funny).

Still not going to by it though as we're in a short term office, so the targeting is not great, but then that's the difference between spam and PROPER email marketing.

HAVE YOU LOST YOUR BOTTLE YET?
Freshflow was established to provide for those clients with more discerning drinking tastes, and those with concerns over the purity, soaring costs, health and safety issues, and administrative problems relating to bottled water systems. We supply a range of top quality leading brand point of use water dispensers and water fountains in a selection of styles and colours to suit every environment. All our floor standing and mini table top Water Machines are robust to cope with busy environments where necessary.
Bottled Water Versus Point Of Use Water ...
1. DELIVERY HASSLES No more lame excuses from suppliers and drivers alike that cause you unwarranted grief from your staff when you run out of water. The Freshflow Point Of Use system eliminates chasing up late deliveries; allowing you and your staff to concentrate on their respective roles. For further information please fill in our enquiry form
2. ADMINISTRATION HASSLES The bottled water system requires a lot of administration time, including ordering and calculating requirements, processing invoices, organising deliveries, replacing bottles in offices, and running out of water. The Freshflow Point Of Use system eliminates all these issues with one simple invoice every quarter. For further information please fill in our enquiry form
3. WATER PURITY AND FRESHNESS HASSLES Bacteria can grow in the water bottles of dispensers whenever these are left standing at room temperature for a few days or more (hence, you should ensure bottles are turned over quickly). It means that your tap water could be cleaner than the water in the dispenser bottles, although chlorine in tap water can impair the taste. The impurities can be eliminated using best-on-the market Omnipure filters. For further information please fill in our enquiry form
4. LIFTING AND STORAGE HASSLES Staff are expected to lift heavy bottles to bottled water machines. The average bottle of water weighs 22kg (22 litres per bottle). Health and Safety Executive guidelines stipulate that lifting and carrying above 10kg should be avoided and that facilities should be supplied for lifting heavy weights. The Freshflow Point Of Use system reduces your company's chances of appearing in court defending liability claims. For further information please fill in our enquiry form
5. ANNUAL FIXED COSTS With bottled water systems, the more you drink the more you pay. It is very difficult to calculate budgets as consumption varies from season to season. There is often misuse by employees who fill plastic bottles to take to the gymnasium and home. The Freshflow Point Of Use system will allow your employees to drink their fill. For further information please fill in our enquiry form
6. POLLUTION HASSLES Bottled water dispensers need regular deliveries of new bottles. Weekly supplies for the 100,000 or so bottled water coolers in use in the UK is adding tonnes of CO2 into the atmosphere. Point Of Use coolers by contrast are far more environmentally friendly. For further information please fill in our enquiry form
At Freshflow we believe that the success of our company depends upon our reputation.As a consequence Freshflow is 100% committed to customer satisfaction. To demonstrate how highly we value our customers we offer a unique TOTAL SATISFACTION GUARANTEE. Change your cooler now for the cost of 1 bottle of water per week
For further information please fill in our enquiry form
Marketing Compliance Code Marketing communications are delivered in accordance with EU Directive on Privacy and Electronic Communications. An active method of opting out of further communications is supplied at the base of this email communication. All communications are targeted to business users only. To no longer receive further communications to:  dgilroy@conscious.co.uk please click here and fill in our removal form.  alternatively reply to this email with the phrase remove me in the subject heading. Freshflow, 6 Church Lands Farm Industrial Estate, Bascote Road, Harbury, Warwickshire, CV33 9PL