There has been further evidence recently to suggest that the legal profession needs to be engaged and up to speed more than ever with their online marketing as the sector as a whole continues to evolve and more services “move online”.
Many lines of argument that the profession can do without the need to market themselves online have been countered by the development of initiatives such as Shoosmiths Access Legal website, which was covered recently by the Gazette.
In addition the impending launch of the RTA claims portal, together with the news that the first live electronic mortgage deed was completed recently suggests that the sector is starting to harness the power of using online tools to not only promote their business, but to conduct it as well.
This recent shift could be timely with the announcement of the introduction of ABS (alternative business structures) commencing on 6 October 2011. Is your firm going to be ready?
It has been noted the profession doesn't like change - however, firms cannot stand still in any respect. They must build upon the possibilities available by online marketing and by taking business processes “online” and fully focus on the possibilities for their business over the coming months. Tackle the potential challenges that lie ahead in the knowledge that they will have the best tools available to build and create new relationships with clients every step of the way.