There is a nice article in this week's Gazette (OPINION on P12) byt Struan Robertson who runs Out-Law on behalf of Pinsent Masons. He says "A good law firm Web site provides good content and thus a reason to return.".
This is what we have been saying all along. Not only that but our clients who have good content i.e. our news service, are getting almost twice as many page views per month as a similar sized firm with no news. It makes sense, if there is good content to look at it, people will look.
You can download a scan of Struan's article here.