Pay-per-click (PPC) or ‘paid’ advertising has become an essential component of digital marketing strategies for law firms. It can allow your law firms to display ads at the top of search engine results pages (SERPs) depending on factors such as...
PPC
Law firms offer an essential service to the public – legal guidance and representation in an area that most people won’t be familiar with. From conveyancing to medical negligence, to redundancy agreements, law firms are there to help you through...
On 21 June, The SEO world received a bit of a shock during a pre-conference workshop at SMX Advanced Local Workshop in Seattle. Ali Turhan, Google’s Global Product Lead for Local Ads revealed a screen shot of a smart phone search result displaying a...
Google recently announced their most radical Adwords update for years, turning the way adverts are targeted completely on its head. Say hello to Enhanced Campaigns. As I'm sure you've already heard (probably from us!), mobile web browsing is...