I was lucky enough to have been asked to run a half-day training session for PM Forum. The course covered a broad range of e-marketing topics such as :-
- search engine optimisation
- link building for better search engine ranking
- Pay Per Click
- Pay Per Action adverts, and
- email newsletters
The content was based on the highly successful series of Conscious tips booklets which include "30 Secrets to Successful Email Marketing" and "24 Insider Tips to get Your Firm's site No1. in Google".
There were 13 people on the course and it was really interactive. Although it could actually have been a whole day. We tried to spend a real budget of £100 worth of PPC LIVE in the session, although we only managed to rack up £51 before the session was over.