If you’ve considered advertising through social networks then you would know about LinkedIn, but what are the benefits of the LinkedIn Ads platform?
For starters 120million customers at your mouse clicking finger tips.
If you’ve needed to use targeted ad campaigns before then you’ll know that not all advertising platforms enable you to create an advert that is displayed to exactly who you are looking for. That’s where LinkedIn comes in.
LinkedIn Ads enables you to advertise using Pay Per Click (PPC) advertising. You will be able to drill down to your exact audience, for example you might want to advertise to just a particular region or industry sector.
The beauty of LinkedIn Ads is that it’s simple. It’s fast to set up and you can also choose how much you want to pay per click. You are in complete control and can tailor your campaigns to fit your location, budget and services.
For example: -
- Hiring for a paralegal position within a regional office. You will have the ability to target position, location and industry job seekers.
- Advertising for a planning officer within the commercial planning department. You will be able to identify a specific position or department that the ad will be displayed to.
- Finding IFA business sponsorship for a charity event is now easier with targeted business industry and firm size advertising.
You can also now delegate your campaign management to a colleague with LinkedIn's new Business Accounts feature (perhaps you might have time for that extra cup of coffee after all?)
With an audience of 120m potential customers, what’s stopping you?
To learn more about LinkedIn advertising and Business Accounts download our whitepaper today.