A client asked me the other day did I know what other law firms had for their marketing budget as a percentage of revenue. I had to say that no, I did not know, but to give me 24 hours and I'd get some data.
So, 24 hours later I'd asked 12 clients, 10 responded, one declined to participate and one just ignored me!
The average was..........ah, now that would be telling <g>!
I will happily share the data with you, but it's a case of "you show me yours and I'll show you mine"!
The data varies from 7 partner firms to 58 partner firms and the range was wider than I expected.
Just email me with a) your number of partners and b) your marketing budget as a percentage of turnover and I'll email you straight back with the details broken down by partner size (no names or geographies so it's completely anonymous).