Cartoon: Google and one word searches for lawyers!

Cartoon: Google and one word searches for lawyers!

View profile for David Gilroy
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Google and one word searches for lawyers

Inspired by a continued lack of understanding of search engine optimisation by some areas of the legal market (not our clients of course). 

I will write separately about how Google is increasingly second guessing what you really mean when you search on a single word and how it takes your location into account with search results.