Mobile Sites – Short, Sweet and Smarten up!
The dawn of the smart phone has led to the obvious (well it should be) question of should our firm have a mobile website?
Shifts in consumer (sorry...client) behaviour has seen a move to gain the information they need quicker, at any time and while on the move. Attention spans are shortening. The need for faster access has create a need scale down content to the point where it’s maybe just branding and phone numbers being the core message presented.
We’ll give you Zenith Chambers for an example – compare the two sites: www.zenithchambers.co.uk/
And now look at the mobile site: zenithchambers.mobi (on your smart phone of course!)
The real key accelerating the need for firms to shape up is to go where your clients go – make it easier for them to contact you – make it more accessible for them to give you their business.
Do they want to know your firms location history or your number and email address to instruct you?
Keep content short and to the point.
The number is 01173 250200.