There are many things that a law firm wants convey through the website - whether it would be excellent, value, trust, and the clarity of what they will bring to the client. All will be valid key components building the image that you want to convey to your audience.
However, even within previous blog posts when I mentioned the importance of up-to-date relevant content, equally important is the ability to harness the design that will portray the law firm bringing sound knowledge in the eye of visitor.
It's all about knowing your brand, your client base and importantly how your service fuses those two key components together.
It's not quick process by any means. It will take time to get that balance spot on, one that will evolve through time (which is one of the reasons why you shouldn't have a static website), get it right and you will be on the path to create a loyal client base through your online marketing strategy.
For further insight see our Conscious Solutions brand design section