A New Dawn was heralded for the legal sector at the 360 Legal Conference back in May. Recognising the many significant changes in the legal market over the past year, diverse ideas were outlined for firms to try in order to differentiate themselves from their competitors. The following were a selection of the many issues discussed on the day :-
- Learning fresh approaches to deliver a John Lewis standard of customer service
- What are the results of increasing demands put on lawyers in a fast paced society?
- How easy are firms' services to access?
- The idea of using social media to build a loyal following
- Reminding of the fact that solicitors are undervalued; don’t undervalue the importance of people buying into YOU.
- Training staff in all important selling skills and converting this into sales
With only 2 weeks to go until the 2012 instalment of the Annual 360 Legal Conference, the big question is, has your firm adapted to the incredibly competitive environment in which we find ourselves?
With so many developments in the legal sector this year alone, including ABS approval, new SRA handbook guidelines on outcome-focused regulation, and COLPs or COFAs representatives, it’s vital to realise your firm’s true potential during this conference. Because, in the words of 360 Legal, your firm's worth it! But the key questions are, would your clients agree? Or is the quality and depth of service only skin deep? And how do you value the business loyalty of a client? Or the staff in your firm?
From our own experience, the real benefit of 360 Legal conferences is that they are ahead of the market; predicting perceived problems in the legal market and their solutions.
With the conference in just under two weeks at The Belfry, not only think of questions that will puzzle the speakers, but ensure you look for us there! Plus, check out our (newly named), orange dogs looking smart with collars and tags! And why not have a chat with us about what your firm can get out of one of our Digital Marketing Masterclasses later on in October, and unlock your true value. Click here to book online.