Google has just made the biggest change to the SERPS (Search Engine Results Pages) since the changes to the Map Pack back in August last year. The main change is the removal of the the adverts shown on the right hand side of the search results, which...
With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise. It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...
From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...
Back in 2008, analysts predicted that by 2015, mobile Internet usage would surpass desktop. Well, as it turns out, they were spot on. In 2015 we saw mobile searches finally overtake desktop searches – not because desktop searches were decreasing, but...
"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...
Sender Policy Framework (SPF) is a DNS technology designed to improve the authenticity of email by basically telling the world "if you get an email from us that doesn't come from server xxxxxx then it's not us". At first glance...