The Risks of Removing Longtail Content From Your Website

Jamie Stevens
  • Posted
  • Author

So here’s the scenario: you’ve had a website for years now, and over time, it’s slowly grown to have lots of pages full of useful information about all the great services you offer - and Google loves you because of it. You have a high...

Why I hate when my clients use the C word

David Gilroy
  • Posted
  • Author

I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee.    A Committee.  The dreaded...

Christmas Marketing for Law Firms

David Gilroy
  • Posted
  • Author

Christmas is coming, and with it comes a sack full of seasonal marketing.  Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...

Improving Your Law Firm Newsletter

David Gilroy
  • Posted
  • Author

Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Have you registered your .law domain name?

David Gilroy
  • Posted
  • Author

If you haven’t heard about the new .law Top Level Domain by now, you must be making a conscious effort to ignore it. Back in April , we did a little investigating into what it was all about, and in October we gave you the lowdown on how and when to...

Caption Competition - "It's getting hot in here!"

David Gilroy
  • Posted
  • Author

One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...