Digital PR & Outreach Executive

About You

You are a proactive, organised and hardworking individual with writing experience, who has an interest in PR and SEO. You are intrigued to learn how to craft stories that journalists actually want to cover, using data to create angles on both a local and national scale.

You will also have a thirst to learn about the wider world of linkbuilding, and how this contributes to a well-rounded SEO strategy.

You will support the SEO and PR teams with digital PR and outreach campaigns for our growing number of 75 SEO clients in the legal sector.

Working within our Digital PR team, you will support the whole guest post outreach process of identifying sites to target, pitching content to site owners, and ensuring it’s delivered in a timely manner. On the digital PR side, you will support the team to craft campaigns, identify and examine data sets for interesting stories, write landing pages and press releases, and contact journalists to get coverage for our clients.

You will work alongside our Head of Digital PR and our Outreach Executive, but will primarily be responsible for your own workload and meeting deadlines.

Main Responsibilities

The following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time:-

Outreach management

• Identify sites to target and run technical (SEO) checks using Ahrefs to ensure they pass required quality standards
• Follow detailed Google Sheets processes to put together mailmerge campaigns to target guest post outreach sites in bulk
• Contact site owners, build relationships with them, pitch engaging content and ensure follow up is done on a regular basis
• Plan content to be written
• Ensure content is proofed
• Ensure invoices are passed to the Accounts team to be paid

PR management

• Build and maintain relationships with journalists and clients
• Brainstorm campaign ideas
• Find data sets that will tell a story, which you will also be required to explore and pick out key angles from
• Build relevant journalist contact lists that suit the campaign you’re working on
• Write landing pages, and write and circulate press releases and emails to journalists

Programme design and implementation

• Use various tools to track progress and ensure monthly deadlines are met
• Follow the current process and make improvements where necessary
• Maintain a database of sites and journalists to target
• Develop content ideas and ensure content is delivered on spec and on time

Maintenance of professional knowledge

• Be professionally aware of the latest developments in digital PR/outreach, and SEO (including products and algorithm updates), and the latest thinking on best practice
• Grow knowledge and expertise of our products and competitors

Required Skills

Applicants must have the following experience:-

• Strong written and verbal communication skills, including pitching/PR (creating a buzz around content you’re looking to promote)
• Ability to brainstorm creative ideas, and write accompanying press releases (and occasionally blog posts)
• Manage your own workload and ensure it’s delivered correctly and on time
• Strong teamwork skills, working closely with peers to allocate work between you and brainstorm ideas
• Excellent organisational, project and time-management skills, managing multiple projects
• Excellent attention to detail, especially when following repetitive processes
• Self-motivation and a strong desire to learn
• Be available to attend workshops, seminars and training programmes as required

Desirable Skills

Experience with/of the following is desirable: -

• Previous experience in a digital marketing role, preferably in digital PR/outreach, or have journalism experience
• Knowledge of best practice and principles of digital PR and web marketing
• A basic understanding of the legal market, trends and services provided by lawyers/solicitors
• Knowledge of data manipulation and analysis using Excel/Google Sheets
• Database management and email software (Airtable, Roxhill, MailChimp)
• Using a suite of SEO tools, including Google Analytics and Ahrefs

Don’t meet every single requirement?

Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.  This view aligns with two of our values, which are to be empowering to members of our team and to collaborate with them to ensure they can excel in their role.

Salary & Benefits

• Dependent on experience but expected to be in the range of £23,500-£26,500
• 25 days holiday + Celebration Day + 8 bank holidays
• Contributory Pension (3% from Conscious, 5% from you)
• Healthcare insurance, life insurance and critical illness protection (all after probation has been passed) including optical and dental cashback plans
• Flexible working (we believe work is a thing you do not a place you go)
• 2 paid days charity work allowance per year
• MVP recognition programme with rewards
• Long Service rewards and recognition
• A staff referral scheme giving you the opportunity to earn up to £400 for recommending a friend
• CycleToWork and Techscheme schemes in place
• Dog friendly office
• 3 month probationary period

Location

• Hybrid working (ideally being in the office at least 2 days per week) with an office base in Runway East, 1 Victoria Street, Redcliffe, Bristol, BS1 6AA, or another office in central Bristol should we ever move.

Hours of Work

• Monday to Friday
• 37.5 hours per week
• 9.00am to 5.30pm (unless otherwise agreed)

Reports To

Joanna Cunningham – Head of Digital PR

To Apply

Send a CV and covering email to iwanttowork@conscious.co.uk explaining why you are interested in the role.