Why should I bother with a law firm website health check?
Great question! Before any law firm website project, we like to audit your existing website to assess the site's health. It helps us to identify whether and which content can be carried over to a new page, identify areas that weren’t working so well so we can advise you on what to change to meet your goals and sometimes, you’ll be pleasantly surprised in how small changes to your existing website can significantly impact the website's performance, ensuring your site remains competitive and effective.
The free website health check tool that we use for measuring law firm website performance, measures several things and will tell you how your current website is performing and how accessible your website is.
Offering a free service for website health checks is part of our commitment to helping law firms understand and improve their website's health.
To get the most out of your law firm website, you need to be considering more than just how your website looks. You need to consider how intuitive the layout is, whether you have created an accessible website, how long your content is, how quick your website loads and whether your law firm website is mobile friendly, and how valuable your legal content is to clients as well as how easy you make it to contact you and identify the next steps of their query. The law firm website checklist goes on! Unfortunately, it’s not a case of using a WordPress template and building your own website anymore. Your law firm website is your shopfront, so it needs to be making a good first impression.
What does your law firm website health checker tool measure for website health?
Our free website health check tool for law firms measures a number of things including:
- Google Analytics: It plays a crucial role in monitoring your website's traffic and performance, allowing you to make informed decisions based on data pulled from Google Analytics into custom dashboards.
- Meta Descriptions: These are essential for SEO and improving your visibility in search engine results, highlighting the importance of having unique and relevant meta descriptions for each page.
- Mobile Devices: Testing how your website appears and functions on various mobile devices is vital for attracting a larger audience and improving site usability, considering the growing use of mobile devices for internet access.
- Page Speed: This impacts both user experience and search engine rankings, with faster-loading pages providing a better experience and potentially higher rankings.
- Search Engines: Ensuring your website is properly indexed and visible in search engine results is crucial for online visibility and performance.
- Security Measures: The role of security in protecting your website and user data cannot be overstated, with measures like SSL security certificates being essential for maintaining trust and reputation.
Search engine optimisation (SEO) for law firms
Carrying out a website health check and measuring SEO before starting a project for a law firm provides a solid foundation for developing a tailored and effective SEO strategy that aligns with the firm’s goals and objectives. The website health checker will identify how long your content is, and any issues the length of your law firm website is causing as well as some keywords you are currently ranking for. You can then identify whether you can optimise your existing content, or whether you might need to start from scratch with your law firm website content. Additionally, it's crucial to identify and fix broken links to enhance SEO and user experience, as they can severely impact search rankings by hindering the flow of link equity across the site and detract from the user's experience.
Search engine marketing (SEM) for law firms
Measuring SEM before starting a project for a law firm provides valuable insights and strategic direction to develop and execute effective SEM campaigns that drive traffic, leads, and conversions. The website health checker will identify the effectiveness of the law firm's existing SEM campaigns, including pay-per-click (PPC) ads, keywords, ad copy, and landing pages. This helps in understanding what's working well and what areas need improvement.
Mobile responsiveness and accessibility for law firm websites
At the end of the day, your law firm’s website should have an ethical responsibility to provide equal access to information and services for all individuals, including those with disabilities. Prioritising website accessibility aligns with ethical principles of inclusivity and equal access to resources that many law firms pride themselves on. Don’t let your website let you down! The website health checker will identify areas like alt text on images, colours and accessibility using other devices such as a screen reader. Ensuring mobile responsiveness is also crucial, as it guarantees your site is accessible on all devices, enhancing user experience and supporting search engine ranking.
An audit helps understand the preferences, behaviours, and interests of your law firm's target audience on social media. This insight enables you to tailor content, messaging, and engagement strategies to better resonate with the target audience and stay ahead of industry trends. The website health checker will identify which platforms are connected to your law firm’s website as well as any areas for improvement.
Directory listings for law firms
Directory listings for law firms are critical for enhancing online visibility, improving local SEO, building credibility and trust, providing accurate information, increasing website traffic, boosting online reputation, staying competitive, and effectively managing online presence, so it’s important to see where your law firm is currently being found.
To get a free website health check online, simply fill out the form below. If you include the names of your competitors, we will also run a website health check on their websites, too, so you can see how you compare!
Once the website health checker report is complete, we will send you a comprehensive PDF report with some pointers on things to improve, as well as give you three months of access to the online version, where you can request additional re-tests once you have fixed any problems found with your site.
If you’d like to discuss your law firm website with the team at Conscious, don’t hesitate to get in touch at sales@conscious.co.uk or 0117 325 0200. We’ve been designing, building and hosting law firm websites for over 20 years, so we know a thing or two about what is successful and where you are best off spending your budget.