A social media strategy is key to reaching your social media goals.
Whether you want to increase your number of followers, keep your audience more engaged, or increase brand awareness of your law firm, creating a law firm social media marketing strategy is essential. Choosing the right social media platforms, such as LinkedIn, Facebook, and X (formerly Twitter), is crucial for reaching your target audience and achieving your marketing goals.
A social media strategy will help to:
- Keep you consistent in your social media efforts, helping your law firm to reach its goals
- Ensure your law firm content is staying on brand to avoid any mistakes
- Give you measurable goals so you can identify your law firm's return on investment (ROI)
- Keep your law firm focused and motivated on social media
If you would like to discuss your law firm's social media strategy, get in contact today on sales@conscious.co.uk or 0117 325 0200.
Top tips for creating a social media strategy for law firms
If you are new to social media for your law firm, we've put together some top tips on how to get the most out of your law firm's social media. You can find platform-specific social media tips for your law firm in our free downloadable social media tips booklets. Or have a look at our five steps for creating a winning social media strategy below:
1. Define your law firm's social media goals and objectives
Having clear goals helps measure the effectiveness of your social media efforts and guides your strategy. As well as this, it will help your firm to define its brand guidelines to ensure all posts meet your firm's values and goals.
2. Understand your law firm's audience
This is essential for a successful social media strategy so your content isn't just going out to the ether and falling flat. You should develop detailed profiles of your ideal clients, including demographics, job titles, pain points, and preferred social platforms, so you can ensure you are firstly on the right platforms and, secondly, sharing valuable content with these audiences. It might be that you have different audiences and different goals for each platform you are using.
3. Choose the right platforms
Once you know who your audience is, you can determine which platforms are going to be most successful for you. As mentioned, it might be that you use different platforms for different audiences. And don't right off a platform before you've given it some thought and research; there are a number of solicitors and law firms doing great things on Instagram, TikTok, LinkedIn, Facebook, X and more!
4. Create a content calendar
This is the best way to stay consistently posting and ensures you won't be posting too much of the same content, instead covering a number of different content pillars. Use a variety of content types, such as blog posts, videos, infographics, case studies, and client testimonials. You should also ensure you are using the features of each platform for example, polls, Instagram stories, highlights, LinkedIn newsletters and more.
5. Monitor and adapt
If you are new to social media, or have been using it for years, your first strategy might not always be the most successful strategy. It's important to review your social media analytics regularly (weekly or monthly) to see what's resonating with your audience, whether video, text or image-based posts are getting the most engagement and if you are seeing the results you wanted to see from your social media strategy. Once you've analysed your social media analytics, you can start to identify your next steps and adapt your content to this new strategy.
If you would like to get more out of your law firm's social media strategy, come and chat with Laura, our Social Media Manager, today at sales@conscious.co.uk or 0117 325 0200.