Social Media for Law Firms

There are many reasons why a specialist law firm digital marketing agency is a great investment for a law firm's social media marketing. Some of these benefits include:

1. Our clients are our priority, so you can rest assured that your firm will have content posted consistently across all social media platforms
2. We know all about the legal sector, so we can construct posts using the correct terminology
3. We have access to tools such as Hootsuite, Canva and more which your law firm might not have access to
4. We stay up to date with changes, updates, new platforms, features and more so you know you will always be getting the best expertise and advice.

Social media is an essential tool for law firms to stand out from the competition. It showcases your expertise, reliability, and trustworthiness and helps your law firm build long-lasting relationships with its clients. Having a personal brand on LinkedIn as a lawyer, for example, can help you show your expertise, become a thought leader in the industry, and have meaningful conversations with other lawyers. You never know when you might be searching for a new role, and your LinkedIn presence could be what helps you stand out from the crowd! To have a watch of our top tips for creating a personal brand on LinkedIn for lawyers, click here.

Law firm social media marketing can be achieved in several ways. We recommend that our clients use LinkedIn, X, Facebook, and Instagram, but ultimately, you should only set up profiles where your audience is and where you can commit to posting consistently. For example, for a family law firm, Facebook groups can be used to connect with potential clients by responding to questions, joining relevant groups - like single parent groups, and sharing answers to FAQs on your page. An employment law firm might find LinkedIn more successful as this is where the clients they have are. You could create a monthly LinkedIn newsletter that is sent out to your LinkedIn followers, sharing best practices and top tips. Hashtags can be used across platforms in order to increase reach and engagement, and informative graphics can be used to showcase your firm’s expertise, knowledge, and services. If you aren't sure which social media platform is right for your law firm, you might want to start with a social media audit. 

There are many advantages to social media marketing for law firms, including building trust with clients, building credibility through showcasing accreditations and awards, and creating a personable touch with the lawyers within your law firm. Although social media for law firms isn't directly linked to generating more enquiries, your firm can definitely increase brand awareness and an engaged audience.

Like anything worth doing, social media is a commitment, and without regular and high-quality content, you aren't going to see the benefits from social media that you want. Some firms find it difficult to continually set aside ample time to do justice to their channel. Furthermore, sometimes, clients will use social media channels to give negative feedback, and this is ultimately out of your control, which can be a disadvantage. However, like Google Reviews, there are ways to turn a negative review into a positive and you can read our advice on that here.

If you are worried that you can't commit to a social media strategy, a social media marketing agency can help with these things, especially one tailored to law firms and legal marketing. We can monitor your comments and messages, come up with replies for standard questions, and ensure that your platforms are updated consistently whilst maintaining your brand values. 

Social media for law firms has many benefits, including:

- Building trust and credibility

- Showcasing your team members, specialisms, experience, personality, and expertise

- Improving brand awareness

- Building connections with the local community and potential clients

- Standing out from the competition

- Showcasing your firm’s values and benefits to potential clients and employees

As mentioned previously, the platforms that you should be active on are the ones where your audience is, and the ones where you can commit to a regular posting schedule. We focus on LinkedIn, Facebook, Instagram, and X for our clients and have found these to be successful but that doesn't mean they are the only platforms available or the only places you'll see success! At the end of the day, the more detailed your strategy and the more consistently your post, the more likely your law firm will be to see success. There are law firms active and doing well on TikTok, YouTube and Pinterest, so don't discount any platform before you've done your research!

Social media is full of potential clients that you might not otherwise find, and these may be people who are looking to buy a house, create a will, or begin the process of divorce. When users are scrolling through social media, we slowly, over a long period of time, build a relationship through online interactions. We will show them regular content which demonstrates our experts in our field (i.e. informative blogs about topics they may be interested in), that we’re good at our jobs (testimonials from happy clients, photos of flowers and thank you cards), that we’re real people who shop in the same shops you do (profiles of staff) and that we’re part of the community just like they are (engagement with local businesses and people).

Take a look at our testimonials and case studies! We have worked on successful social media marketing campaigns for several law firms and have seen improvements in follower counts, engagement, brand awareness, and more. We can work with your law firm to identify your goals, create valuable, interesting, and engaging content, and help your law firm become more successful in its social media strategy.

With over 20 years of experience in law firm marketing, we understand that compliance is a big concern for our clients in the legal sector. Our social media team will work collaboratively with you to understand your values and then create social media content that follows these values. If you have any brand guidelines, we’ll thoroughly review and incorporate them. Our team stay up to date with legal industry news, updates, and legislations changes to ensure that we are on top of compliance issues. Our social media team also ensures that all social media content follows the guidelines and procedures of relevant social media platforms, asset creation tools, and management tools.

We have different packages that include different numbers of posts,  if you'd like to find out more about our packages, please contact 0117 325 0200 or sales@conscious.co.uk. We’ll work with you to create a tailored package that helps you reach your social media marketing goals. But we recommend being consistent with your posting, whether that's three posts per week on three platforms or one post per week on one platform.

Social media marketing for law firms is more about building brand awareness, showcasing your firms’ skills and expertise and recruitment, but that doesn’t mean you won’t get a lead from social media! We’d recommend social media in conjunction with your other marketing strategies including a great website, excellent SEO, and paid advertising.