What is legal SEO?
SEO is the process of gaining maximum visibility within search engines’ natural search results. The rule of thumb is that the higher your law firm’s website ranks for certain key terms, the more traffic the site will gain.
SEO consists of implementing numerous strategies to boost the reach of a website. This can include researching keywords that potential clients use when searching for a service, adding backlinks to improve website authority, optimising existing pages through meta descriptions and headings as well as ensuring that your site is creating high-quality, engaging content that speaks to your audience.
What is a law firm SEO audit?
An SEO audit for law firms involves the evaluation of various aspects of a firm’s website, such as site speed, mobile compatibility, title tags, and content quality, in order to find the site’s strengths and weaknesses that impact its visibility and ranking on search engine results pages (SERPs).
Why does your law firm need an SEO audit?
An SEO audit is the first step in any SEO project. It reviews your current position and identifies key areas that should be fixed before investing in ongoing SEO to improve the volume and quality of leads via your website.
SEO audits are key for law firms to gain insight into how to stand out from their competitors. By identifying where their website falls short, they can improve and outperform their competitors in the search engine rankings.
With your SEO audit, we will assess the suitability of your website as a lead-generating tool by performing a detailed technical and content audit. You will be given a comprehensive report with a list of actionable insights over the next 6 to 12 months.
What does a law firm SEO audit consist of?
In our full SEO audit, our dedicated SEO experts will look at the following:
- Key metrics including Domain Authority, number of backlinks and quality of these links, as well as any loss of DA through broken backlinks
- Duplicated content and H1 tags
- Optimisation of Meta tags
- Any crawl or server errors preventing Google from accessing your website fully • The structure of your website
- The keywords you currently rank for
- The quality and length of your service pages
- The mobile user experience
- Your website speed
- Your key pages, including optimised contact pages
- Your Google Business Profile
- Your citations profile
- Your key competitors and how they perform
- Basic social media audit
How much does an SEO audit cost?
Prices start from £650+VAT but are dependent on specific requirements and the number of office locations.
How long does an SEO audit take?
Our team of in-house experts will put together a technical and content SEO for your law firm website. This shouldn’t take too long but is an essential part of starting a legal SEO project. If you have specific time constraints, let us know when you book your law firm SEO audit and we will work to meet them.
Who do I contact about an SEO audit for law firms?
Give us a call on 0117 325 0200 or email sales@conscious.co.uk.
Why choose Conscious for your SEO audit?
Knowledge
An agency like us has more “brain power”. We live and breathe search marketing for the legal sector. You’ll have a whole team on your side, with knowledge of the best strategy to get you the most cases for your law firm.
Time
Your time is valuable and we know you’d rather be doing fee-earning work than trawling through your backlink list, or trying to identify duplicated content. We will take this job off your hands, freeing you up to do what you do best! As we work only with law firms, we use our existing knowledge of the competitive environment of the legal sector to get more done for you, much more efficiently than other agencies can.
Cost-effective
Our SEO audits are competitively priced, and we have access to leading industry tools which give the best and most detailed insight into your website.
Actionable insights
You’ll get clear guidance on exactly what needs to be done before you embark on an ongoing SEO project.
Notes:
The fluid nature of SEO means no performance guarantees are possible.
Price valid from 10 April 2024.
All prices+VAT.