The SEO team at Conscious is rapidly growing due to our increased success in getting strong results in SEO for law firms.
Jamie Stevens is our Head of SEO and has worked within the SEO industry for 11 years, specifically within the legal sector for 9 years.
Our legal SEO team consists of specialists in usability, technical marketing, insights, analytics, and website conversion. We deliver legal SEO strategies that are bespoke to your law firm’s goals and are built on a detailed understanding of how your firm’s audience finds your site, behaves, and currently enquires.
The Conscious legal SEO team work collaboratively with the Digital PR, PPC, Social Media and Account Management teams.
A guide to SEO for solicitors and law firms
To achieve success with SEO for law firms, we analyse:
- Who your audience is – this could be your current and desired audiences
- Where your audience is online
- What your audience search for – relating to your firm’s offering
- Why your audience turns to search engines
The following represent our core focuses when developing a law firm SEO strategy:
1. Law Firm SEO Audit
We offer a technical audit and content audit of your website to identify any technical issues, content opportunities, and areas for improvement.
2. Law Firm SEO Content Writing
Then, if you want your website to begin its ascent up the rankings, you’ll need to start writing effective legal SEO copy. That might sound simple at first, but it will likely take quite a bit of practice, as well as some good old trial and error before you are able to fully get the hang of it.
We offer in-depth keyword and competitor research, so we spend our time targeting keywords that are realistic, valuable and will help your law firm see the results it wants to from it's SEO strategy.
3. Usability
What many people fail to realise is that SEO isn’t just concerned with words on a page. It’s also about making sure your content is easily accessible, and your website is as user-friendly as possible.
Don’t know how to structure your URLs, index your website, measure site speed, or change the meta title of a page? If you want to implement effective SEO, you’ll need to learn all this and more! If your website is hard to use, it could be a sign that it’s time to redesign your law firm’s website.
4. Digital PR and Outreach
Once you've completed a law firm SEO audit, optimised existing content and written new content to target those all-important search queries, we recommend some outreach link-building and digital PR to increase the authority of your website and for further brand awareness. We create high-quality link-building and digital PR opportunities on reputable sites to increase your website’s authority in Google and increase brand awareness for your law firm.