I know, I know, it’s the age of the Internet! Surely EVERYTHING is online nowadays? Well, that’s just not true, is it? Having great print material in these increasingly digital times can set you apart from the crowd.
Many law firms are failing to appreciate the value of old-fashioned print marketing. We can almost guarantee you that some of your most prestigious clients will give you their business because of your print marketing, so it’s well within your best interests to invest in the best print marketing services around.
Although we are predominantly a digital marketing agency for law firms, we know a thing or two about offline branding services for law firms. Here are some areas where we can help you revamp your offline marketing and improve your sales.
Business Cards
Let’s think about one of the most old-school print marketing methods around – the business card. When was the last time you critically looked at your business cards? Does it tell people what you do “the morning after” when they pull them out of their jacket pocket or handbag? It’s important to appreciate that a business card will likely be the only piece of physical advertising that a client takes home with them, so it’s vital that they convey your law firm’s personality as strongly as possible.
Furthermore, they reflect your law firm’s professionalism and will leave a lasting impression on those who take them home. At Conscious, we can ensure your business cards are sleek and aesthetic, convey your firm’s brand identity easily, and communicate your mission to clients.
Brochures and Leaflets
A good brochure can communicate to a client exactly how you’ll solve their problem, your fees and your range of expertise. If you plan on advertising at events, conferences and in public spaces, it’s essential to have some brochures to hand out. It’s certain that some clients will think of questions for you after the event, so providing them with a concise, clear brochure to provide answers makes them a superb print marketing solution for law firms.
We can provide you with printed brochures and leaflets that will be sure to answer any niggling questions your clients may have through persuasive copy that directs them to your services. At Conscious, we will provide you with brochures to inform and persuade your prospective clients that you’re the premier choice for their legal matters.
Print ads in public spaces
You might think that no one pays attention to adverts in public spaces in today’s digital age, but advertising in public areas and local publications such as newspapers is a brilliant way of communicating your involvement in the community. Whether it’s on a billboard on a busy commute or in the middle pages of your local rag, pushing yourself into the forefront of people’s minds is an underappreciated print marketing method for law firms sure to elicit results.
At Conscious, we will provide the solutions to guarantee your public advertising is compelling and instantly communicative. If people only have time to take a glimpse at your advert on their way to work or when flicking through a paper, we will ensure that your brand message and values instantly shine through, confirming you’re the right law firm for their problems.
Event flyers and posters
You’ll know the value of public events and the ability to communicate with prospective clients face-to-face. However, it’s equally important to drum up interest for these events to give you the chance to appeal to the public, which means that flyers and posters present an excellent print marketing opportunity for law firms that should not be passed up.
We know, we know – if you are given a flyer, 9 out of 10 times, it will end up in the bin. That’s why it’s important to enlist the best guidance, which we can guarantee. At Conscious, we will deliver captivating flyers and posters that will draw the public’s attention at a glance, increasing membership at your public-facing events and creating new clients for your firm.
As well as these methods, we have expertise in many other print marketing areas, such as direct mail campaigns, client welcome packs and newsletters. We’re equally happy to provide expert consultancy for any marketing ideas your firm may have, providing expert insight to ensure that your campaigns reach the target demographic and communicate your message concisely.
Contact us to find out how we can help your law firm make more impact from its offline marketing at 0117 325 0200 or by emailing sales@conscious.co.uk.