“Online” is the first place people go when looking for your firm. Prospective clients may search for your brand name or a law-specific term, such as “divorce solicitor,” depending on their situation. Either way, your website is their first port of call and will play a big part in retaining their custom, transforming them from visitors to valuable clients.
Your law firm’s online brand is essentially its personality, communicating its mission and values to clients. It’s key that you prove that you’re both competent and trustworthy, a law firm that will deliver the best solution for your clients’ problems and also makes proceedings as easy as possible.
Furthermore, strong branding for your law firm is a powerful tool for standing out amongst your competitors, increasing your visibility and expanding your reach. If your brand is memorable and bold, it’s far more likely that you’ll stick in clients’ minds and rank higher in search engines as people continue to return to your content.
In short, good online branding = exponential growth.
Therefore, there are some serious questions that you need to be asking about your law firm’s online branding.
- When you think about your online brand, what does it look like?
- Are you proud of your website?
- Are the photos up to date?
- Do you have current news and blog posts?
- What about your LinkedIn profiles? Do all your staff have them?
- Have you done any online advertising with local trade presses or sector magazines?
- Are the banner ads consistent with all other aspects of your brand?
As part of a brand project, we will look at all aspects of your online brand and ensure that it’s consistent and gives the correct message to people who may be looking at you. Here are some aspects of online branding for law firms we can help you with.
Websites for Law Firms
Your law firm website is likely where a prospective customer will first land when they come across your law firm, so it’s crucial that it represents your brand well. It needs to convey a strong message, answering your clients’ problems clearly whilst showing your expertise.
At Conscious, our talented team are brilliant at conveying exactly what a firm is about. Check out our own website if you don’t believe us! We help clients dive into their own motivations and brand image, exploring how best to resonate with their target market and tell a compelling story.
Have a look at the revamp of Parker Bullen's website we spearheaded, increasing lead generation, organic user traffic and improving user experience.
LinkedIn for Law Firms
An active, engaging LinkedIn profile is key for your law firm’s online branding to establish an identity, connect with potential clients and demonstrate expertise through case studies and testimonials. Like it or not, LinkedIn is the go-to online space for business growth, so it’s crucial that you’re clued in on how to make the best from your profile.
Our team at Conscious will overhaul your LinkedIn and other social media profiles and posts to make sure that you’re reaching clients and keeping them around. Take a look at our own LinkedIn profile for some ideas, and don’t hesitate to reach out and give us a message!
We also offer LinkedIn and Personal Branding training, contact us if you'd like to find out more.
Blogs and news
Law firm online branding is all about demonstrating what you can do to attract a client through your personality and skills. Ensuring that your website and other online profiles are consistently up-to-date with the latest legal updates and how your services relate to them is a fantastic way of improving your reputation.
At Conscious, our team of copywriters and SEO executives produce bespoke blogs and news pages for our clients on a daily basis, keeping up to date with current legal trends to ensure that our content is interesting and engaging. Have a glance on this piece we wrote for a client in response to the 2024 UK riots for an idea of what we can do for you.
Paid Advertising (PPC) for Law Firms
As a law firm, you know what you specialise in – and we can ensure that prospective clients know this too. PPC advertising for law firms lets you target specific demographics so you can stand out to those people most likely to require your services, drastically increasing your traffic and custom. Your law firm’s online brand will see a drastic improvement in its credibility, in turn continuing to increase your sales. Like we said – it’s exponential!
Check out the PPC work that we did with JCP, increasing their conversions by a staggering 1021%. Our PPC team will be sure to revitalise your law firm’s online branding by putting your firm where it’s most relevant, appealing to those demographics most likely to require your services.
If those stories aren’t enough to persuade you of the power of online branding for law firms, have a look at the clients we have worked with to strengthen their online brand.