Helping Parker Bullen Get More out of their Website

Parker Bullen is a law firm with 6 offices in Andover, Romsey, Salisbury, Totton and Witney. They cover every area of law other than personal injury, and they take great pride in the service levels they provide to their clients. When asked what makes them different, it is not only their people that differentiate them, but their ethos. Everyone has the autonomy to do their job the way that suits them and their clients, and they are trusted to deliver the very best results. This is reflected in their approach to their clients, offering flexible, tailored and first-class advice.

Services

Website Development
Local SEO

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What were your firm's goals for your website redesign?

Since joining the firm in 2022, redesigning the website was on Karen's to-do list. While Karen and the team thought the home page was welcoming and included an attractive video, the service level pages weren't inspiring, the structure wasn't suitable for search engine optimisation, and there was very little content on most pages. Overall, it didn't reflect who Parker Bullen are as a firm; approachable, warm, compassionate, down-to-earth…not your stuffy law firm which was being portrayed.

Their goal was to launch a website that redefined and displayed their values as a firm adequately, promoted their people in their best light and, showcased their talents, was useful for clients, potential clients and referrers while answering search engine requirements. All of this combined would generate more leads for them as a business.

During the process, it was announced that they would be merging with another local law firm in Romsey, Kirklands Solicitors LLP, which meant further amendments, offices to be added and a change in the launch to coincide with the completion date. Karen said that the team at Conscious were very flexible with the new date proposed and were always happy to support with recommendations when they could.

What are the benefits of a website redesign for your firm?

The redesign has given Parker Bullen the foundations to work on further branding work with their new strapline "law from every angle". With a new focus and brand guidelines to be able to follow, they can use this as the basis for new imagery around the offices, banners, leaflets, business cards etc to allow them to have a consistent look and feel for our colleagues, clients and community.

What are your next steps for digital marketing?

"We continue working with Conscious in our search engine optimisation marketing; while we focus on the content in-house, Conscious supports us with the technical side of SEO. The team have provided more support and training for our Marketing Assistant, who will now take ownership of our content project, aiming to improve the current content and publish new content regularly. This should further cement our online presence and position us as an authority in the market. Investing In digital marketing is an absolute must for any law firm. With most clients now either finding a law firm online or doing their initial research online, it is vital for a business to have a website that reflects its values and is a channel of which its staff can be proud."

Project Successes

Excellent feedback from their contacts, commenting on the improved design as well as the improved user experience, meeting Parker Bullen's primary goal for their website to better reflect them as a firm and be a useful tool for their users.
Slight increase in organic traffic and longer engagement time spent on the site, demonstrating its enhanced ability to be a lead generation tool.

Re-designing and launching a new website is a key project for any marketer, one which requires time, dedication and an agency that understands your goals. After a year of working on the site, I was delighted when we launched in May as we now have a website that truly reflects us as a firm, will be a useful tool for our existing and future clients, and showcases the incredible people we have working with us.
Karen Clarkson, Marketing and Business Development Manager - Parker Bullen

Describing the team at Conscious

Approachable
"During the process, I felt I could contact the team at any point with queries, and they would take them in their stride, giving realistic deadlines and managing our expectations."
Creative
"The redesigns are more than we could have hoped for, and we are delighted with our new strapline. The website captured everything we are as a firm and more."
Experts
"Digital marketing and SEO, in particular, are very tricky areas of marketing, and it is difficult for an in-house marketing team to know everything. Being able to access the knowledge at Conscious and have their recommendations is invaluable."

Who else we work with

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