Helping Ashtons Legal Generate High-Value Claims

Ashtons Legal is a full-service law firm acting for clients throughout East Anglia and beyond.

Their focus is on always delivering an exceptional client experience in every interaction, putting their clients at the centre of everything they do.

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Services

Website Design and Development
PPC
Local SEO

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What were your firm's goals for your medical negligence SEO campaign?

Our medical negligence team wanted to generate more high-value claims. Having worked with Conscious on a Local SEO project in the past, we knew the impact SEO could have and decided to engage Conscious to work on a national project. This meant reallocating the budget which had previously been spent on more traditional areas of business development and marketing.

What are the benefits of the medical negligence SEO campaign for your firm?

The statistics speak for themselves! Our ongoing SEO campaign has seen our domain authority increase, which means we are getting more traffic to our website, appearing higher on Google than some of our competitors and receiving more enquiries.

The SEO campaign complements our other marketing efforts, meaning we get the most out of our budget, raising not just the profile of our medical negligence team to a national level but the firm in general.

What are your next steps for your law firm's digital marketing?

We have been working closely with Conscious on SEO and digital marketing for a number of years, and it is working extremely well. We hope to continue this relationship as there is no point in changing something that works so well.

SEO has been working so well that we have stopped spending money on PPC altogether. We want to focus our resources on areas in which we are seeing success.

We will continue to make relevant updates and changes to our website to ensure we are meeting the needs of our clients, including reviewing service pages, adding new smaller sites, and creating new landing pages.

Project Successes

Year-on-year increases in the number of enquiries from phone, form fills and emails
Comparing 2021 to 2022, we saw website form fills, or emails to specific email addresses increase by 129%
Comparing 2021 to 2022, we saw tracked phone calls increase by 92%
In 2023, website form fills, or emails increased by 172% (when comparing 2023 to 2021)
In 2023, tracked phone calls increased by 175% (when comparing 2023 to 2021)

We have a great working relationship with the team at Conscious. They are forward-thinking and responsive and execute our campaigns to a high standard. We enjoy working on our digital marketing and are very happy with the progress we have seen with our campaigns. We are looking forward to continuing our relationship with Conscious in years to come.
Vicki Clover, Digital Marketing Manager (Associate) - Ashtons Legal

Describing the team at Conscious

Proactive
"Conscious keeps us informed about trends and updates so we can ensure our campaigns are always performing to the best standard."
Hardworking
"The team at Conscious continue to strive for the benefits we want out of our digital marketing offering through their hard work and commitment to our campaigns. We are very pleased with our digital marketing success with Conscious."
Skilled
"Conscious continues to excel in its field of digital marketing, and that is shown through the results we have been getting from our projects."

Who else we work with

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