Conscious Conversations

Upcoming Sessions

Google Analytics 4 (GA4): A Refresher

Thursday 23 January @ 2pm

In this Conscious Conversation, Head of SEO Jamie Stevens will do a refresher session on GA4. Jamie will look at reports, how to access the data you want to see and answer any of your GA4 questions.

Book your spot here.

Marketing Dread: Why It Happens and What to Do About It

Wednesday 29 January @ 3pm

No matter what your position in the marketing game, you’ve likely encountered marketing dread in one form or another. For lawyers, this might look like ignoring the increasingly insistent emails from your firm’s marketing department, because they want a revised bio and you feel the ‘ick’ every time you contemplate writing it.  For marketing professionals, this can look like having to chase down elusive clients to get the info you need so you can do what they hired you to do.

Marketing dread happens because our brains tend to associate the concept with a lot of unpleasant ideas and emotions, especially when social media is involved. In this session, we’re going to look at why the sheer idea of marketing creates these reactions and how to manage and avoid them. We'll talk about where this dread comes from and how to forestall it, whether in yourself or others. You'll come away with practical insights and tools for dismantling dread around whatever marketing tasks you or your clients face, so it's simpler and easier to get the results you want. Jane Elliott is a coach for high-achievers and an awarding-winning teacher and professor at King's College London. She specialises in helping smart, talented people stop avoiding things they know they really want to do.

Jane Elliott, PhD Coaching

janeelliottphd.com

Which Self-Eating Brain Are You? Take the quiz and find out: https://rsyv6vny9hx.typeform.com/to/uDivGCdO

Book your spot here.

Crafting the Perfect PR Pitch to Actually Get Coverage for Your Law Firm

Using Employee Value Proposition (EVP) to Retain existing staff and attract new talent

Mastering the Basics of PPC for law firms: Leveraging Targeted Audiences & Conversions

Building a Social Media Strategy for Law Firms

Using Canva for your Law Firms Marketing Materials

How can law firms build trust through their copywriting?

Getting the most out of GA4 for your law firm - Q&A and training for Google Analytics 4 (GA4).

How to Get Organic News Coverage on Your Site with Digital PR (with case studies)

How to use your website and the internet as a recruitment tool.

How can law firms use AI in their content writing strategy?

Optimising your firm's Google Business Profile (GBP).

Building a personal brand on LinkedIn.

Google Analytics 4: What you need to know.