What’s on your law firm’s priority list for 2025? For many firms, a strong online presence is probably near the top because it is now crucial for law firms aiming to attract and retain clients. With one quick and simple Google search, law firm clients have hundreds of pages of results and answers at their fingertips. One effective strategy to enhance your firm's digital presence is the creation of linkable assets. These valuable pieces of content not only drive effective organic traffic but also position your firm as a thought leader in the industry.
But what are “linkable assets”? How can your law firm leverage them in link-building campaigns, social media campaigns and on other pages on your website? In this blog post, we’ll help you to understand everything you need to know about linkable assets, from the benefits and potential drawbacks of incorporating them into your law firm's marketing strategy and how to effectively create linkable assets that people want to share.
What is a Linkable Asset?
A linkable asset is any piece of high-quality content that provides significant value, prompting other websites to link to it, but it could also be a piece of collateral that you are also able to share on your law firm’s social media, email marketing and more. It could include in-depth articles, comprehensive guides, research studies, infographics, or interactive tools. For law firms, linkable assets might encompass detailed legal guides, informative blog posts, or unique resources that address common legal questions. The key is to create content that is not only relevant and informative but also compelling enough for others to reference and share.
Benefits of Linkable Assets for Law Firm Websites
Incorporating linkable assets into your law firm's website offers several advantages:
Enhanced SEO: High-quality backlinks signal to search engines that your site is authoritative and trustworthy, improving your search rankings.
Increased Organic Traffic: As more sites link to your content, your website's visibility grows, leading to a rise in organic traffic.
Establishing Authority: Publishing well-researched and informative content positions your firm as a thought leader, building credibility with potential clients.
Long-Term Value: Unlike some marketing tactics that offer short-term results, linkable assets can continue to attract traffic and backlinks over time as long as the link is available.
Content Repurposing: For many law firm marketers, we’ve got great ideas but don’t always have time to get everything ticked off our to-do list. Linkable assets can be shared, repurposed, and reshared in many different ways, saving you valuable time. You don’t always need to create something new – as a lot of the time, half your audience won’t see your well-crafted content the first time it’s shared.
Drawbacks of Linkable Assets
While linkable assets can be highly beneficial, it's important not to bite off more than you can chew. Marketers are time-sensitive as it is, so creating high-quality content requires time, effort, and expertise that can seem like a significant investment. Start by making one or two pieces that can be linked to and shared, rather than starting with a list of ten. As mentioned above, you can reshare and repurpose these pieces, giving you a bit of breathing space to create something new.
In addition to this, there is no guarantee that your content will attract the desired number of backlinks or traffic, making it a potentially uncertain investment. However, the best law firm websites and social media profiles are utilising all of the resources available to them, and know that one enquiry as a result of the linkable assets is a good achievement.
Finally, to remain valuable, linkable assets may require regular updates, especially if they contain information that can become outdated so it’s important to ensure you are booking in monthly, quarterly or annually review time and you make it a priority to optimise this.
How to Use Linkable Assets in Link-Building Campaigns
Integrating linkable assets as a tool for enhancing your law firm’s link-building campaigns involves several strategic steps:
- Identify Your Target Audience: Understand who your ideal clients are and what information they seek. This insight will guide the creation of content that resonates with them.
- Create Valuable Content: Develop content that addresses the needs and interests of your audience. For instance, a comprehensive guide on the timeline of a house purchase or some mediation top tips for a couple going through a divorce.
- Promote Your Content: Once your linkable asset is live, actively promote it through various channels. Reach out to industry blogs and professional networks that might find your content useful and be willing to link to it.
- Leverage Social Media: Share your content across your firm's social media platforms to increase visibility and encourage sharing.
- Monitor and Engage: Keep track of who is linking to your content and engage with them. Building relationships with these sites can lead to future link-building opportunities.
Developing linkable assets is a strategic approach for law firms aiming to enhance their digital presence and establish authority in the legal sector. By creating valuable content tailored to your target audience and effectively promoting it, your firm can reap significant benefits, including improved SEO for your law firm, increased traffic, and strengthened credibility. However, it's essential to weigh these advantages against the resources required and to manage expectations regarding immediate returns. Linkable assets are not quick wins; however, given time and effort, you will see positive results.
At Conscious Solutions, we thrive at helping law firms develop and refine their digital marketing. Contact us today to learn how we can create effective linkable assets for your law firm’s website at sales@conscious.co.uk or call us on 0117 325 0200.