With law firms constantly improving their website game, it can be difficult to stand out from the crowd amongst the online traffic.
It’s one thing getting a new website, but it’s quite another doing the legwork after to attract visits. After all, our top mantra is: It’s not just about getting a new website, it’s about what you do with it once you’ve got it that makes the difference.
Visits can lead to enquiries and sales, and if you’re not achieving this, your website launch might not ultimately help the profitability of the firm in the way you would have liked.
But don’t panic! I’ve laid out four really simple steps you can take to increase the visibility of your website.
1) Give Google Adwords Pay Per Click (PPC) advertising a go!
PPC is quite a crucial tactic if you want to draw more attention to your website. PPC campaigns allow you to create your own advert using the 
targeted keywords people are using in search engines. You can customise your advert however you want to showcase your firm’s personality and only pay for the amount of clicks you get. The positive aspect of investing in PPC, is that it optimises your brand, you gain instant website traffic and it provides an immediate ROI when done properly.
You may recall that Google recently dropped adverts from the right hand side of Google search results, but now they might be introducing paid ads to Google Maps. For more info, check out Chris’ blog about it.
It's good to remember that our Paid Search advertising team come up with the creative ideas that contribute to a successful PPC campaign as well as the mechanics behind it, so check them out!
2) Give your law firm’s website Search Engine Optimisation (SEO) a boost!
SEO is key to getting your website accessed and indexed on Google. Ideally, you want your firm to be one of the top three search results for a particular keyword, so a good SEO job is crucial. Badly implemented SEO can lead to duplicated content and technical issues, which can have the complete opposite effect to what you intended.
It’s a good idea to give your SEO a regular review and clean up. Keeping on top of your SEO is a full time job in itself, which is why our Search Marketing team focus on getting to know your firm’s goals and audience in relation to changing online behaviours in order to attract the right people to your site.
3) Improve your link building campaign.
The next step after building your site and developing your SEO campaign is to focus on link building. Link building is an intrinsic part of SEO; the aim being to get external pages to link back to your website. Although it can be a time consuming venture, it can be one of the most rewarding ways to get attention to your website.
To achieve this, you should spend some time researching which keywords will give you the best return, as ultimately, you want to attract relevant traffic to your site. You should then use these keywords to create quality, compelling content that people want to share. For advice on how to attract people to your blog, check out my previous blog, Why Aren’t People Reading My Blog? (Sad Face). Other good ways to get your website ‘out there’ is by submitting it to press releases or getting your friends, clients and business partners to share and recommend blog posts from your website.
Like with SEO, it’s important to keep reviewing your campaign; you may need to keep changing your target keywords to stay relevant. Always keep an eye on your competition, what keywords and links are they using?
4) Make your website mobile friendly!
The fact is, if you don’t have a mobile optimised website, Google may push you to the back of the queue when it comes to website listings.
Recent studies have shown that mobile is now the second most popular device used to search the internet after desktops. This can’t be ignored; Google are taking action on this and demoting non-mobile friendly websites. Not only that, but people are generally put off when they have to keep zooming in and out of your website and navigating their way to a tiny menu button.
Not sure if your website is mobile friendly enough? Why not give our free website healthcheck a try? It gives an overall rating of your website from accessibility to the quality of your content, and a separate rating of how mobile friendly your website is.
By following these simple tricks and tips, you should see an obvious difference in your website traffic and enquiries – give it a go!