Most of us these days spend time online and on social media consuming news, so PR is now much more than advertorials, crisis communications, and printed news coverage. Whilst these are still reputable marketing techniques, Digital PR is all about forming partnerships with journalists, providing them with angles and commentary to help them write their stories.
Conscious is making these techniques possible for law firms so they can boost their brand image and improve their reach to potential clients.
A digital PR strategy includes carefully crafting a story based on current trends, laws, news, data sets, and pop culture. These stories are then summarised in landing pages, press releases and emails to send to journalists.
By sharing these angles with relevant journalists, we are exposing our clients to the biggest (and smallest) news sites in the world, with the potential for coverage.
Discuss your law firm’s digital PR strategy with us today on 0117 325 0200