So, you are probably thinking, “What do you mean by interactive tools?” These are features you can add to your law firm website to help improve conversion rate, capture client data, and make your life easier. Whether you are a team of one or a...
Websites
Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases your...
It seems the whole legal sector is struggling to attract high-quality talent, so it is crucial for your law firm to find effective ways to stand out from the crowd, and online marketing is one of these ways. A compelling careers page can play a significant...
As a law firm, marketing is crucial for attracting new clients and growing your business. Digital marketing for law firms offers many opportunities to reach your target audience and generate new leads. Digital marketing encompasses various strategies and...
Having a professional website is no longer an option but a necessity. A well-designed law firm website showcases your expertise, builds trust with potential clients, and sets you apart from your competitors. It is often the first point of contact for...
We may be a little biased considering our 'bread and butter' is law firm websites, but our answer is a resounding “Yes”! There are many reasons that your law firm needs an up-to-date website, which we discuss later in this blog post....
A law firm website serves as a digital representation of your firm and plays a crucial role in attracting and engaging potential clients. The benefits of a successful website include increased traffic and engagement, improved user experience, showcasing your...
If your law firm is struggling with recruiting at the moment, we can assure you, you aren’t the only one! We’re having conversations with many clients about the difficulties of finding the right talent currently. Whether it’s down to a...
It’s come to our attention that The Information Commissioner’s Office (ICO) and the UK’s Data Protection Authority (DPA) are going to start closely monitoring websites, with firms who fail to put clear “Reject...
What makes a good law firm website? A good law firm website is one that embodies professionalism, user-friendliness, and is informative. It should have a clear and well-organised design, intuitive navigation, and offer relevant and current content that...
What is an HTTPS certificate? The “S” in HTTPS stands for secure and means that data being sent between a browser and a web server are encrypted, whereas connections to a standard HTTP website are not. Not the ideal situation if you are a law...
I’m sure we’ve all been to those sites that take so long to load or confuse you at the first hurdle with poor signposting, or simply don’t look great. Usually, it means, you click off the page and end up on a competitor’s website,...
A website profile is a great way to introduce your clients to your team, creating a personal connection that can lead to loyalty and retention. We’d recommend including your whole team on your website so clients can really get to know you. The best...
As we mentioned in a previous blog post about building a sustainable website , if the internet was a country, it would be the seventh largest polluter . In an increasingly digital world, now is the perfect time to take stock of our digital habits. ...
Trust is an incredibly powerful resource for any business. Trustworthiness is the basis for strong relationships and is crucial to success in business. Why? Well, businesses are built on relationships. All businesses no matter their size or the industry in...
To most of us, spam emails are a time-consuming annoyance, but in some cases, they can become a serious cyber security threat. Whether it’s a phishing scam which tricks you into revealing sensitive information, or a link to download malware, none of us...
If you already know a thing or two about writing digital content, you’ll probably be aware of some of the techniques you should be utilising to craft effective copy. We recently discussed what the secret is to writing great SEO copy , as well as the ...
We have recently been notified by a client who was going through a Lexcel audit that they should review how their website adheres to the Age-appropriate design: a code of practice for online services guidance that was issued by the ICO back in 2020 and...
What do you picture when you are asked what the internet is? Perhaps it is an abstract ‘cloud’ of information, or maybe a dark warehouse with rows of computer servers innocently blinking away. But our internet usage is not as abstract and...
Only a few months ago, I wrote about my move from Solicitor, to Junior Web Developer at Conscious Solutions, wondering what my new role would involve, and how I would get on with such a significant career change. I’ve now been at Conscious for over...
Typography plays a vital role in the overall look and user experience of your website. With thousands of free and paid-for fonts to choose from, deciding on which one to use can be a little daunting. This guide will give you an overview of the main...
You don’t need to be a master of website editing to carry out simple steps that keep your website up to date and running smoothly. If you are in charge of editing your firm’s website, these handy top tips will help you to ensure you are adding...
Coming up with the winning formula for a great performing website doesn't happen overnight - it's a process of analysing website data and fine-tuning things along the way. Read on to find out what we suggest... The best indication of user...
Yes, there is a ‘national day’ for everything. Is it getting a bit out of hand? Possibly. Will we still use these days as an opportunity to educate and inform? Definitely. So, what is 404 day and why should it matter to you? Read on to find...
Head of Design, Tracey Stock highlights 8 reasons why it might be time for a website refresh for your law firm. I’m sure when you first launched your website, it was a moment to be proud of. You had arrived in the Digital Age - hurray! Tick that...
At the start of last year, I was a solicitor working in construction and engineering law, a job I had been doing for nearly seven years. I am now a few weeks into a new role and a whole new industry - a Junior Web Developer at Conscious Solutions. This was a...
Your brand is the most important thing and it encompasses who you are as a firm. It tells your story and connects your clients to your people and the services you offer. To be effective, it should be authentic and truly reflective of who you are. Ask...
reCAPTCHA v3 is the latest version of Google's spam protection service. This version runs in the background of over a million websites, helping to protect them from abusive behaviour by determining whether site interactions are being made by humans or...
I was in a meeting (a physical one) with two law firm clients this week and one was showing the other the new website we have just designed for them. The topic came up of which staff to feature on a law firm’s website. I am pleased to say that the...
Head of Design Tracey Stock outlines the key things to consider when choosing images for your website
Our Head of Design, Tracey Stock outlines the key things that ensure your new website will not only look great but perform well too There are many reasons why you may have decided to launch a new website project. It’s an exciting time! Maybe...
.browser-icons { max-width: 500px; margin: auto; } @media only screen and (min-width: 125em) { .browser-icons { max-width: none; } } .browser-icons ul { display: inline-block; list-style: none !important; margin: 1rem 0 0 0 !important; ...
Why blog? What, as a law firm, could you get out of regularly posting blog content to your website? Well, the obvious reason is SEO. Search engines love blog posts – fresh, relevant and interesting content that is often written by experts in...
I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...
Everyone can write, right? And you know all about the law because you work at a law firm. So, it should be pretty straightforward to sit down and write some content for your firm’s website, shouldn’t it? You might think so, but bitter experience...
1. No project brief You wouldn’t go on a holiday without doing some form of research or planning first, so why would you design a website without knowing what you want? Writing a brief doesn’t need to be complex, it just needs to have the...
As you know, the SRA are close to issuing their final guidance on the new ‘pricing transparency’ mandate that the LSB have given them. Previous stories on this have been published by the Law Gazette and The Law Society, who have a...
This is a practical guide to GDPR that summarised the legislation but goes on to explain its impact on websites - listing all the things that a website owner or website agency/developer will probably need to address in order to be compliant. You will need...
Following Google’s announcement that Chrome users will be alerted if they access a non-HTTPS site , several clients have asked why we use only use certain Certificate Authorities for the purchase of certificates instead of a free option. Although it...
Most large websites have three types of navigation: Header-navigation which is the same on all pages of the site - these are usually simple drop-down menus with options presented in a single vertical list but sometime they can be mega menus (with more...
Do you still have a non-secure http website? If so, read on, this is IMPORTANT! In a blog post last year, we outlined why it’s important to make the switch to https, but there are still many sites that have not made the switch. And we have more...
You are probably aware by now that the Data Protection Act of 1998 is being replaced with the General Data Protection Regulation (GDPR) on 25 May 2018. It’s important that firstly, you understand what it is, and secondly, you implement what is...
No really, are you? Recent findings from Shopper Anonymous have proved that responses to enquiries to some law firms have been few and far between – some taking two to three days to respond. For their report, they surveyed 85 firms and made...
Encryption only one aspect of security There’s much more to security than encryption - we’re going to be talking in this post most about encryption but don’t forget that there are lots of other technical issues that have a massive bearing...
Back in 2008, analysts predicted that by 2015, mobile Internet usage would surpass desktop. Well, as it turns out, they were spot on. In 2015 we saw mobile searches finally overtake desktop searches – not because desktop searches were decreasing, but...
From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...
Building a website to be “responsive” involves defining a series of breakpoints and writing CSS code so that the site looks different on different devices. For example, a three-column site when viewed on a desktop will often use the first column...
I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee. A Committee. The dreaded...
Christmas is coming, and with it comes a sack full of seasonal marketing. Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...
Update 27-Oct-2015 - You can now register your .law domain name through us at http://csl.join.law/ We wrote about the impending introduction of the new .law top level domain , back in April. Well, just today we’ve found out more about the process...
Remember it's not just about having a website, it's about what you do with it that counts! If you're launching a new website for your law firm, there are a number of vital things that you need to consider before going live. ...
We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...
You need to read this report Fixed Fee Menu Pricing in the Legal Sector . It will take you just 15 mins even if you read by moving your finger along each line! The report was commissioned by OMC Partners and carried out by Gillian Watt ...
Planning a new website? You should have an idea of what you want before hand. Find out what questions your web designer should ask you here . Before talking about the things you need to consider when building a site, remember it's not just about having...
Heaven forbid this should happen to you, but more often than not sites get hacked and in order to recover from it, a huge amount of work is involved. There's great article on the Google Webmaster blog that has two case studies on the process...
Having recently undertaken some large-scale internal development work on the Conscious Platform we've been taking a look at how our testing and QA processes need to adapt to ensure that we're still putting our best foot/feet forward. A huge part of...
Internet Protocol version 4 (IPv4) is the address system that we use today - you may be familiar with addresses that look like this: The numbering system is hierarchical and provides a way to uniquely identify every computed on the network - about 4...
Google Analytics & Webmaster Tools are the standard tools for any website when it comes to performance, diagnostics and general health. Google Analytics is most commonly used to give you an interpretation of how many visitors have come to your law...
Building an effective website is a very satisfying endeavour – a thrilling marriage of creative design and technical skills. Design trends come and go in quick succession but the way that sites are built has remained relatively unaltered..... until...
One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
A lot of misleading information is written on the subject of sitemaps suggesting that the presence or absence of a sitemap is going to have an impact on rankings. For the vast majority of websites you can relax, this is simply not the case - Google will find...